The largest shoe and clothing company in China, announced today that the company has made profits in the first half of this year. At the same time, the brand name and logo enhanced brand image and strategic expansion were launched when the website was set up 4th anniversary.

On the business side, the company will continue to buy more offshore products and introduce more businesses.

And will further expand clothing and accessories as the surrounding category, and continue to strengthen its leading position in shoes and clothing market.

Data show that last year, excellent purchase and

The subscription amount reached 2 billion yuan, an increase of more than 80% over 2013, and for the first time close to breakeven.

After four years of establishment, excellent purchase has achieved half a year's profit this year.

The new and old LOGO is compared with the new LOGO.

In the four years since the website was launched, the excellent shopping mall has been renamed as "excellent purchase", and its name is more concise. It also further strengthens its comprehensive positioning in the field of shoes and clothing.

At the same time, you hired a famous designer team to enable the brand new LOGO to highlight the excellent purchase international domain name "yougou.com", which is also the embodiment of excellent purchase of high quality goods and high quality services.

The new LOGO takes the font "excellent purchase" as the main point, highlighting the brand name, adding the "check mark" symbol, expressing the choice of excellent purchase is the choice of quality, fashion, quality, discount and richness, which is the most correct choice for customers.

We hope to further deepen the purchase with the help of the new LOGO.

Awareness.

The use of the new LOGO is another major move made by the excellent brand in the brand strategy.

In 2014, the purchase amount of excellent purchase and BELLE electric business reached 2 billion, an increase of more than 80% compared with 2013.

This year, the excellent purchase continued to maintain a strong momentum of development. The first 6 months have maintained a growth rate of over 50%. By the end of July 20th, the number of registered users has exceeded 20 million, and the sales of mobile terminals accounted for nearly 60%.

This year, the rapid expansion of excellent shopping has not only increased the number of brand names such as home products and accessories, but also joined cross-border electricity providers to accelerate global business.

In the short half month of the "excellent purchase Seoul station", it has won the affirmation of many consumers. The excellent purchase side said it will establish cooperation with more brands in the future, and will develop the European and American markets, and introduce the famous brands in Europe and America to the excellent purchase.

At the same time, with the new name and logo being launched, excellent shopping launched a large-scale network interactive activity called "soliciting Slogan", calling on global netizens to actively contribute to creativity and participate in the development of excellent purchase brand Slogan.

As the core language of the enterprise's external communication, Slogan is the direct expression of the brand image of the enterprise and the direct embodiment of the enterprise's values.

According to excellent purchase, users are the driving force and foundation for enterprises to create brands. The brand image of a company is obtained through the whole experience of users. This is also the intention of Slogan's activities.

It is reported that the activity will last 1 months, and will be synchronized in the official website, micro-blog, WeChat and Baidu gifted purchase. With the purchase of official website and excellent purchase APP as an entry, excellent purchase has also opened a million yuan award for the event to encourage netizens to participate.