Recently, Mr. Li Jinlong, vice president of XTEP group and vice president of the group, presented the ribbon cutting ceremony with spokesperson Qian Feng and Xiao Wu.

At 8:30 a.m. on the same day, in the golden beach of Hankou beach, coincided with the Seventh National Fitness days, XTEP carefully prepared a healthy running campaign featuring "running and XTEP".

Nearly 300 runners who took part in the special events started off from the Three Gorges stone plaza and went to the XTEP sports fashion experience store on Hanjiang Road to take action to respond to the National Fitness Day.

In the star interaction session, the spokesperson Qian Feng and Xiao Wu Tanas said they liked running very much at ordinary times. When they were free, they would use running to release the pressure of work and life, and hoped that you would participate in sports more.

What's special about taking the one-stop shopping experience as the second largest experience store in the country?

At the entrance of the store, the LED screen and the theme VIP display area were carefully designed, so that consumers could clearly see the products that were launched at the beginning of the season.

Stepping into the store, the floors are carefully spaced and staggered, and their horizons are open and bright. The three storeyed storefront is intuitively pparent and more hierarchical.

From the first floor to the two floor, the staircase and the space on the column place skillfully adopted the related design of the marathon culture, and accurately introduced XTEP's healthy concept of running to consumers.

On the third floor is

The theme product area is clear, providing a convenient shopping experience for consumers.

In an interview, the relevant personage said, "we have created a series of sports performance mainly based on running products. In addition, we have incorporated the design of running culture into the floors. We hope that consumers will truly feel the brand spirit of XTEP and perceive XTEP's sports culture as the recipient and disseminator of this culture. We believe that more people will join in this healthy exercise in running."

In the beginning of 2015, XTEP took the initiative to adapt to the new normal. While retaining its fashionable attributes, it made a strong return to sports, and made more efforts in the field of running. It gradually built itself into a development direction with running events as its core.

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Up to now, XTEP has sponsored nearly 20 marathon events, becoming the most popular sports brand sponsoring marathons in China.