Is sales promotion equal to the design of sales promotion? When many shops do promotional activities, they only think about a plan and then make a poster, which is far from enough.

1, we must develop a phased goal. Every round of promotion must set up promotional targets for all stores.

The goals mentioned here not only include performance goals, because many promotions are for sale in some styles, so they also need to be specific to the sales targets of the specific styles.

2 cargo plan A. volume; B. pick cargo (large activities and general activities of goods classification management).

3 the reward mechanism sets up the corresponding reward mechanism for each stage's goal.

4 before the promotion conference, a mobilization meeting should be held in the form of meetings, so that the salesmen can keep a close eye on sales targets during the promotion period.

5 staff training enables each employee to have a clear understanding of the main points of each promotion activity and the skills to recommend to customers.

For example, "buy 400 minus 150, full 800 minus 300", customers bought 1 pieces of 659 clothes to prepare to pay the bill, did not say anything to help pay the bill.

Or want to encourage

Continue to choose, but do not know how to make reasonable use of sales promotion plan and how to make customers get more preferential guidance.

6, promotion and promotion of major activities, advance SMS and telephone to invite old customers.

The role of social media such as WeChat and micro-blog in the dissemination can not be ignored.

7 promotion atmosphere (1) poster: uniform, conspicuous, atmospheric, quick identification; (2) other atmosphere of shop: balloon arch, window design, store layout, etc.

Eight

Properly arrange manpower allocation, for major activities, need to increase temporary promotion, or company staff assistance;

As a result of major holidays, other stores and stores may have strong promotions in advance because of major holidays. Therefore, the promotion activities need to be carried out ahead of time. Other stores start the day as the start of the day, and we end the day as an activity.

10, promotion and grading of the same activities, 4 days later.

It will obviously decrease. Therefore, if sales promotion must be "protracted war", then each activity should adopt a multi frequency, continuous, similar discounts and different schemes of promotion and classification.

Promotion seems simple, but in fact it is a systematic work. It is difficult to achieve the desired effect by only implementing one or two of them.

In addition to the design of the promotion plan, the above 10 steps need to be taken to ensure that the execution is in place. Let's grow together and believe that adequate preparation will be a guarantee for successful promotion.