The twentieth China (Wenzhou) International leather, footwear and shoe machine Fair will be held from 27 to 29 August at the Wenzhou International Convention and Exhibition Center. 2015 China International Leather Fair and 2015 China (Wenzhou) International Sewing and garment equipment exhibition (hereinafter referred to as Wenzhou International Leather Exhibition) will be held in the same period, and four exhibitions will jointly contribute to industrial progress.

Twenty new Thanksgiving platforms

Since its inception in 1996, the Wenzhou international leather exhibition has witnessed the rapid development of China's shoe leather industry. With the attention and support of relevant government departments, trade associations, exhibitors, domestic and foreign merchants, news media and other industries, it continuously seeks innovation and breakthroughs, and gradually develops into an international trade, exhibition and communication platform with strong strength and influence in the global shoe and leather industry.

In August 2015, the 20th anniversary celebration was held.

A grand gathering of new products, new technologies and human resources will soon be celebrated in Wenzhou by the awarding of "China Shoes Capital" and "charming city of Chinese synthetic leather".

This grand event will make a landmark landmark in the history of Wenzhou International Leather Exhibition. It will provide important opportunities for the upper and lower reaches of shoemaking, clothing and luggage industry chain to grasp the industry trends, production and marketing, and share business opportunities.

First, the growth of scale is leading to industrial upgrading.

With the gradual disappearance of demographic dividend, the continuous increase of production costs, the change of end-user demand and the rapid development of intelligent technology, the traditional manufacturing industry is facing tremendous pressure of pformation and upgrading.

The Organizing Committee of Wenzhou International Leather Exhibition moved around the theme of the 20th anniversary exhibition, focusing on machine substitution, industrial 4, new environmentally-friendly materials and other industries.

The exhibition has a total exhibition area of 42000 square meters, with nearly 700 exhibitors. The size of shoe machine exhibition area has increased by nearly 20% compared with the previous year, Taiwan.

The intellectualized results of shoe making equipment in the age provide solutions for enterprises to replace machines; the JBS Couros, India Tirubala, Li Yu, Huafeng, Zheng Han, and other enterprises at home and abroad, which are represented by Chi Da's behavior, display a wide variety of leather / shoes new products and boutiques. The first batch of solventless synthetic leather, polyurethane materials and equipment manufacturers are gathered in the exhibition area of the synthetic leather, and more than 10 new digital printing equipment exhibitors are gathered. Sewing equipment exhibition areas include dupk Aihua, brothers, Ben Jia, Kangda, American Standard, and other domestic and foreign brand enterprises to show their products and display their latest research and development of new equipment and other products. The Wenzhou shoe machine exhibition company is holding a joint exhibition of black and white diamond, Shengda, Dalong, Yong Yu, Cang Qiao, Shi Chuang, Kai Jia and Del.

In the face of profound changes in traditional manufacturing industry, the current scale of Wenzhou international leather exhibition has grown in an opposite direction. It reflects the determination of industry enterprises to meet changes and challenges in the market, and also shows the recognition and confidence of exhibitors to the exhibition platform.

In the book of Shuangcheng, Dickens said that this is the worst and best era.

As for the shoe leather industry, we are in such an era. Only by taking the initiative to welcome change and innovation, can enterprises become invincible and have a brighter future.

Two, 20th anniversary gathering of global resources

Continuously improving the value of platform is the mission of Wenzhou International Leather Fair. During the preparation of this exhibition, the organizing committee has set up a strong buyer Invitation Team in addition to fully recruiting domestic and foreign exhibitors.

國家和國內(nèi)各大鞋革產(chǎn)業(yè)聚集地開展全方位的展會宣傳和專業(yè)觀眾邀約工作，一年以來，他們的足跡遍布意大利、美國、土耳其、俄羅斯、巴西、印度、印尼、巴基斯坦、哥倫比亞、孟加拉、越南、中國香港以及廣東、福建、浙江、上海、山東、河北等地的專業(yè)市場、行業(yè)展會;通過展會官網(wǎng)及微信端完成參觀預(yù)登記的專業(yè)觀眾數(shù)量首次突破5000人次;通過大數(shù)據(jù)精準(zhǔn)營銷、企業(yè)人脈投放平臺采集的行業(yè)客商數(shù)據(jù)達(dá)43000余條;組委會與數(shù)據(jù)庫內(nèi)超過50000人次的歷屆展會參與者通過拜訪、電話、短信、郵件互動交流;與國內(nèi)外數(shù)十家行業(yè)商/協(xié)會、組織緊密合作......通過大量的前期工作，整合各方資源，提升展會實效，為參展商和參觀商搭建一個匯聚全球資源的合作交流、產(chǎn)銷對接平臺，迎接展會二十周年盛典。

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Three, the same period activities help improve the quality of exhibition

Four. Construct the pmission matrix of propagation matrix

The exhibition has established good cooperative relations with nearly 70 domestic news agencies, such as websites, periodicals, magazines, etc., and has published exhibition information in more than 100 business / association publications and media channels, and launched outdoor advertisements and newspaper advertisements in specialized markets such as Wenzhou, Jinjiang, Dongguan and Taizhou. Before the golden exhibition period, it launched a comprehensive exhibition of channels through TV, radio, taxi / bus body, and banner advertising, and constructed an exhibition communication matrix covering the whole industry and directly reaching the industrial chain.

With the change of users' information habits, the mobile Internet has also become Wenzhou international.

The important position of promotion: this exhibition is the first to access microsites in the WeChat public address. Users can check the exhibition profiles, real-time activities and activities information through mobile phones at any time. At the same time, the WeChat subscription number "Wenzhou International Leather Exhibition" is upgraded to service number, shortening the information pmission path and optimizing service contents. The application of micro scenes is also a highlight of the exhibition's content promotion. The organizing committee uses HTML5 technology to create a series of micro scenes such as exhibition invitation letters, exhibitors' exhibits, holiday blessings, and activities registration. Compared with the traditional information distribution system, the content of the traditional information distribution is richer, the display forms are more diversified, and the communication ability is stronger, thus greatly enhancing the influence of the exhibition in the industry.

Thanksgiving for 20 years, because of you change; alpine mountains, innovation not only.

The 20th anniversary event is an important node in the long journey of Wenzhou International Leather Exhibition. It is a high quality platform for enterprise exhibition and business exchange. It is also an excellent opportunity for the industry to work together and seek development.