Tencent technology has exposed a "representative factory" which produces Korean brand 3CE cosmetics. The owner can produce all the relevant qualifications: brand authorization, trademark authorization, production license, etc.

The only difference is that the brand like Korean 3CE is not from Korea, but from a company in Wuhan.

In the introduction of the brand registration site, "Hubei Wuhan Huangpi Panlong City Economic Development Zone", it is clear that the products we produced are from the Korean genuine 3CE. Its flagship store page on Alibaba's electronic business platform shows that the best selling "3CONCEPT EYES EYES star" is the 2606 color of lipstick, lipstick, lipstick and lip gloss.

It is only that the head of China's agency in 3CE, Korea, has not authorized any authorization.

Tencent technology pointed out that similar companies can make normal sales by taking advantage of domestic foreign brands and forging relevant names.

In addition to the emerging supply problems, more serious structural problems are still behind: homogenization.

More than 90% of Hai Tao electric business 60% of the goods are diapers and milk powder, other main commodities are not much different.

And the diaper brand is no more than the Japanese king of flowers, the king and the niunia. The main brands of milk powder are Germany's love for him, Holland's cattle pen and beauty.

The frenzied demand of China's electricity suppliers and consumers has surprised foreign brands, but the crisis is latent.

What are the consequences of competing for several brands? Fake foreign goods, fake authorization, and price increases are still the second. According to the information I understand, many of the vertical power suppliers' milk diapers are already in high inventories. How can they sell their share when everyone is crying out for milk powder diapers?

At the same time, high inventory will also bring serious cash flow problems and higher problems to some start-up companies.

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Under the pressure of giant price war, profits will be affected no matter whether prices are cut or not.

Similarly, mother and baby vertical cross-border electricity supplier honey bud baby is now facing a complaint from consumers.

The Japanese "Betta" bottle complained of has a similar industry chain to 3CE.

Honey buds initially responded that it had "Betta beta" authorization (not stamped), but Japanese Betta official reply showed that it did not authorize honeybud to sell its related products.

After that, it was authorized to come from Beijing's International Trade Co., Ltd. -- the source of the company's products is not Japan's Betta (ZOOM.T Co., Ltd.).

Yi Si Si investment company (legal person Wu Zhou) has registered many international famous brand trademarks, and "Beijing Yi Si Si international trade limited company" (legal person Wu Zhou) attacks Betta.

Paradoxically,

After the Li Gui Betta bottle incident broke out, it insisted that Jingdong and Amazon, the authentic Japanese Betta bottles and nipples, all showed "sold out" at the same time.

Careful Netizens found that Jingdong's Betta bottle manufacturer was "beta baby products (Beijing) Limited" (legal person is also Wu Zhou).

According to the industry insiders who I contacted, many of the so-called "authorization" obtained by many domestic cross-border electricity providers came from domestic manufacturers, or foreign trade companies like "Beijing Seth International Trade Co., Ltd.": an overseas brand headquarters does not necessarily know that there is authorization. Two, is there any relationship between these manufacturers, foreign trade companies and overseas headquarters?

It can be expected that with the intensification of cross-border electricity supplier competition, such "false authorization" incidents will continue to be exposed.