JoseBlanco will officially serve as president of GUESS China in September 2015 and report directly to VictorHerrero, President of GUESS group.

Next, he will be fully responsible for China's business (including Hongkong, Macao and Taiwan market) and lead the Chinese team to face the challenges of the market.

In July this year, Guess group announced the appointment of VictorHerrero as chief executive. He was the president of Inditex Group Asia Pacific and Zara Greater China.

The appointment will take effect in August 1st of this year. It also marks the first time that the company has been run by senior executives other than the founders. According to the industry analysis, with the new CEO taking office, the Guess group's personnel will hold a new round of shuffling.

With its rich experience and resources in brand building and market operation in China.

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Prior to that, he had 15 years of experience and served in the Spanish fashion retailing giant Inditex group for more than 7 years.

In 2012, he sent from Spain headquarters to China as the managing director of Inditex group, China West, responsible for the cause of the western region and the online sales business in China.

Chinese style

Citing the news of the tidal wave network, chief executive officer of GUESS

"I believe that Jose's successful experience in brand building and business in the Chinese market will surely lead GUESS to better development in China.

I am very happy that Jose can be a member of the GUESS team, and I am confident that with the growth of China's business, he will also boost sales and profits. "