GUESS New Chief Executive Officer Of China Personnel Shuffling
In July of this year, Guess group announced the appointment of Victor Herrero as chief executive, who was president of Inditex Group Asia Pacific and Zara Greater China.
The appointment will come into effect in August 1st this year, marking the first time that the company has been run by senior executives other than the founder of the company.
CEO
When taking office, the Guess group's personnel will hold a new round of shuffling.
The latest news is that Jose Blanco2015 officially became the president of GUESS China in September, reporting directly to Victor Herrero, President of GUESS group.
Next, he will be fully responsible.
China business
(including Hongkong, Macao and Taiwan market) and lead the Chinese team to face the challenges of the market.
Jose has brought its rich experience and resources in brand building and Chinese market operation to GUESS.
Prior to that, he had 15 years of experience and served in the Spanish fashion retailing giant Inditex group for more than 7 years.
In 2012, he sent from Spain headquarters to China as the managing director of Inditex group, China West, responsible for the cause of the western region and the online sales business in China.
GUESS CEO
Victor Herrero
"I believe that Jose's successful experience in brand building and business in the Chinese market will lead GUESS to better development in China.
I am very happy that Jose can be a member of the GUESS team, and I am confident that with the growth of China's business, he will also push forward the continuous growth of sales and profits.
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