Taobao has been criticized for selling fake products for two days or more. But since Alibaba set up the world's largest IPO in September last year, this issue has become more and more open, especially from the US side.

According to Ma Yun, since 2010, Alibaba has more than 2000 employees who are full-time in charge of counterfeiting, and another 2700 employees volunteered to participate in the fight against counterfeiting.

With the help of new data technology, Alibaba can track down sellers and fake manufacturers, and form an alliance with public security, industry and commerce, quality supervision departments, and seven days' return mechanism at any time.

Despite repeated efforts by the Alibaba, the brand will not let it go one day, even if it can easily buy cheap counterfeit brands on Taobao.

Constant prosecution and bombardment are more like game strategies between interest groups and Alibaba.

According to the Wall Street journal, the American Apparel & Footwear Association (hereinafter referred to as AAFA) issued an open letter to Mr. Ma Yun, chairman of Alibaba group on 17 July, complaining that the efforts of the Chinese e-commerce giant to crack down on the sale of its websites have been fruitless.

The open letter, which represents more than 1000 clothing and footwear brands, claims that although there has been many discussions on the issue of selling off for many years, it has not made any substantial progress. Brand owners are disappointed by the fact that the Alibaba platform is still selling rampant.

Brands are particularly unhappy with the Alibaba's handling of its complaints, complaining that it is not only too cumbersome, requiring piles of documents, but also opaque and lacks consistent standards.

Appealed to Alibaba to eliminate the fake sales information process to a few minutes.

In fact, the Alibaba's "integrity mechanism" project, which came into force in April, has improved the procedures for removing counterfeit sales information. Alibaba will handle their complaints in 1 to 3 days instead of 7 days before being considered as a highly accurate global brand in marking counterfeit goods.

But AAFA did not buy it, and its chairman, Juanita Duggan, said: "our brand tells us that these practices are not effective, and you will know when you go to the website to see the increasing number of fake goods."

This is the second time that AAFA has publicly criticized Alibaba's anti fake work in three months.

In April, AAFA sent an open letter to a number of securities and trade officials in the United States, saying Taobao was tolerant of counterfeit goods and urged regulators to put pressure on Alibaba.

Duggan also said in an open letter that he hoped to interview Ma Yun on this issue.

A Alibaba spokesman said it was not possible to comment on the letter, but Alibaba worked closely with government partners, brands and industry organizations to fight counterfeit goods from the source and to use data mining technology to remove fake sales information from its platform.

In the early January of this year,

It was questioned by the SAIC because of the low rate of genuine products, which triggered a heated dispute between the two sides, which triggered a sharp drop in share prices.

But then the two sides shook hands and said they would work together to fight against fraud.

Last July, Kai Yun group launched a lawsuit against Alibaba suspected of infringing trademark rights in New York.

But a month later, the cloud was revoked, and it was announced that the two sides had already had a dialogue with Alibaba.

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However, in May of this year, Kai Yun once again sued Alibaba group, saying that Ali deliberately indulged the counterfeiters so that the latter could sell their products all over the world.

Ma refutes this argument.

In June this year, at the St Petersburg International Economic Forum, he said that Alibaba had zero tolerance for online sales, and a number of measures were effective. However, it would take time to completely destroy fake products.

As a victim of counterfeit goods, even though we know that this problem is unlikely to be solved in a short time, brand players still need to beat the platform constantly.

For Alibaba, it is no doubt that we should constantly increase the intensity of counterfeiting. After all, the notorious selling off is not good for our long-term development.