The status quo of the local recruitment of the shopping guide does not mean that the shopping guide can be separated from the history and culture of the enterprise.

Instead of taking the guide as a part of the employees, this phenomenon exists in most enterprises.

Most enterprises regard the training of corporate culture and historical honor as a guide for purchasing salesmen.

In the process of publicity and promotion, the enterprise culture and historical honor are sold as products' subsidiary selling points.

Corporate culture training is to say that it is necessary to enhance the recognition of the salesperson to the company, subconsciously let them feel that the company is the best and the best, so that when they sell, they will naturally show a strong sense of identity to the company, so that they can persuade instead of persuading the customers.

The training of corporate culture and historical honor is the primary content of the training of shopping guides. Many experts in purchasing training are unable to carry out the training because they are outside the company.

We take this content as the main content of the pre boot training for new shopping guide, and also make use of the positive changes in company culture and company dynamics.

The opportunity of members' weekly meetings can convey the latest information about corporate culture and honor changes at any time.

And carry out a complete system once a quarter.

And reciprocal training in honor of history.

Through persistent corporate culture and historical honor training, on the one hand, we have received a continuous increase in sales volume from the market return; on the other hand, it effectively enhanced the sense of belonging and honor of the shopping guide to the company, and received a team of purchasing guides to stabilize the team of purchasing guides and enhance the multiple effectiveness of team fighting effectiveness.

　　目前最常見的產(chǎn)品知識(shí)培訓(xùn)方法有：1、與競(jìng)品進(jìn)行對(duì)比分析，即根據(jù)自家產(chǎn)品的功能特點(diǎn)與對(duì)手進(jìn)行對(duì)比，找出各自的優(yōu)缺點(diǎn)，并就對(duì)方的獨(dú)特賣點(diǎn)進(jìn)行對(duì)比分析;2、從專業(yè)網(wǎng)站或公司的技術(shù)部門找來一堆產(chǎn)品技術(shù)資料，來組織培訓(xùn)，如電磁爐的濾波原理、矯形原理等專業(yè)性很強(qiáng)的內(nèi)容，你說它對(duì)導(dǎo)購員有用嗎?導(dǎo)購員能接受嗎?培訓(xùn)技術(shù)員跟導(dǎo)購員可不是一回事啊!3、可笑的是，有些哥們姐們，拿著個(gè)產(chǎn)品彩頁往前邊一站，“不好意思啊，我對(duì)這款產(chǎn)品不是很了解，講得不好，請(qǐng)別見笑!”這是我在培訓(xùn)現(xiàn)場(chǎng)見過的最可恥的事情，你都弄不懂也敢做培訓(xùn)，也不怕下邊的導(dǎo)購員拿鞋子砸你。

As a matter of fact, there are so many people who dare not go to the front of the platform like this.

In my opinion, product knowledge should at least account for more than 40% of the regular training of the shopping guide. The guide only has a thorough knowledge of the product, so that he can become a salesperson and be able to get customers' dependence.

Think about it, a product buyer who is quite familiar with the product is floating in front of her eyes when she says that the product is like that. This is how it looks! In general, product knowledge training should include: FAB practice of selling points, new product explanation exercises, competitive products analysis and suppression, selling points refining, shopping guide words, terminal common quality problems and customer's frequently asked questions and answers skills.