Customers are reluctant to take risks when buying products.

Customers who have not tried other products are generally skeptical and dare not to use them easily.

They are easy to trust and like for everyone's products.

A customer sees a microwave oven, but he doesn't want to buy it or not.

The salesperson said, "you really have a good eye. This is the most popular microwave oven at present, with an average sale of more than 50 units per day, and booking in the busy season can buy the spot."

The customer looked at the microwave oven and was still hesitant.

The salesperson said, "our employees in the mall are also using this microwave oven, which is convenient and affordable."

It's easy for customers to make decisions about buying.

The use of "fear of not buying" psychology.

The more people can't get and can't buy, the more they want to buy it, which is the weakness of human nature.

Once customers realize that buying this product is a rare opportunity, they will take immediate action.

The law of "missing the paction" is to catch the customers' psychology of "being happy and losing it", and pressing the customer to make a purchase decision in time.

Generally speaking, we can do these things.

(1) the limited number is mainly similar to "

Limited, want to buy as fast as possible.

(2) limited time, mainly in the specified time to enjoy preferential treatment.

(3) Limited services, mainly in the specified number of services will be better.

(4) price limits are mainly aimed at commodities that want to rise in price.

In short, we should carefully consider consumers.

Then set up the most effective method of saving the loss.

Of course, this method can not be used arbitrarily or out of nothing, otherwise it will eventually lose customers.

The key is to urge customers to buy products with their competitive heart and self-esteem.

Some famous Hongkong couples went to the mall to pick up jewelry. They were very interested in a $90 thousand jade ring and hesitated because of the high price.

At this time, the salesperson who was watching the scene came over. She told the two guests that the president of a Southeast Asian country had seen this ring when she came to the shop, and liked it very much, but she didn't buy it because the price was too high.

When the salesman was in public, the Hongkong couple immediately bought the jade ring because they wanted to show that they were more powerful than the president's wife.

When you push your opponent, you need to be calm and natural so as not to see that you are "stirring" him.

It is a big mistake to emphasize that a customer does not make a purchase decision. Sometimes even a small mistake can lead to the worst result.

By strengthening the pressure of "bad results", we can stimulate and force customers to conclude pactions.

If you sell health care products, you can say: "if you save on this health investment, if you don't get sick or ill, you will spend tens of times and hundreds of times on your treatment." this is actually due to the application of the law in daily life.

In such an example, customers are faced with two choices, one is to get potential benefits, the other implies great risk (if he does not make a purchase decision).