In 2013, in the Jingan Temple Business District of Shanghai, the Kerry Center of Jingan entered the market with the theme of art Jingan and culture Jingan, and brought in many fashionable and light luxury brands.

Not yet entering the Kerry Center of Jingan, it has been attracted by such a group of buildings in the downtown area of Shanghai. The Shangri-La Hotel is towering into the clouds. Three office buildings and Jiali apartments are scattered. The mall near Nanjing West Road is surrounded by huge flower beds.

Rents do not fall, sales are not high, resulting in a serious loss of brand. This is the root cause of brand reduction in store area and departure.

Because of the excellent property conditions and project location, Jingan Kerry Center has always maintained a high pursuit of rent.

Sales of domestic luxury goods, especially clothing brands, are mostly down. In the face of high rent, Brand Company is powerless. They have to make decisions even if they are unilaterally defaulted.

The brands in the besieged city leave without default. However, the brand that failed to enter Jingan Kerry is waiting outside the high wall, hoping to get the imperial palace.

because

The luxuriant appearance, the high grade and the bright property conditions in Shanghai have become the pilgrimage sites for many brands. For them, entering Jingan Kerry is an endorsement of brand grades.

Unconsciously, you can't help coming closer to Kerry, Jingan.

More than 80 international fashion brands are gathered in Kerry Center, Jingan. Most of them have entered the Chinese market for the first time.

3.1Phillip Lim and so on. Loewe, Burberry, Michael Kors, Tory Burch, Hugo Boss, Abercrombie and so on have opened flagship stores in Kerry Center, Jingan.

Two years later, iziRetail found that the Loewe level has reduced the area of 3/4, closed the entire 2 floor area, cut the half of the 1 floor area, and only smart Loewe kept the original double decker facade.

In September of this year, Issey Miyake opened on the Loewe half of its location, and Loewe had already retired on the two floor.

Hogan reduced part of the area, Paul Smith, Marc Jacobs, Karl Lagerfeld, CH, Etro, Moschino and other brands to reduce the size of shops or even leave may sooner or later.

B1 tier 40% brands, such as CK Calvin Klein, Tommy Hilfiger, Penny Black, have left.

Clothing brand management is dismal, cinemas and restaurants have a slightly higher popularity. Although the category is widespread, but the brand is not complete, plus a brand reduction area or even leave, it can not help but sigh that once a eye catching project opened two years later, there is such a situation.