In the early October, Burberry, a luxury brand in Britain, added a new position, CPO, which said it was designed to strengthen the cultural leadership of the company.

So what is the chief talent officer and what can he bring to the company?

Losing talent will indeed weaken the growth of enterprises and damage the profitability.

According to DDT (Deloitte) 2014 global human capital trend report, 79% of the 2500 organizations surveyed worldwide found that their companies had obvious talent retention and employee involvement problems.

The larger companies are usually bureaucratic, and their resources and systems are not flexible. It is not easy for them to build corporate culture.

Last year, chief executive officer of Burberry

Corporate culture is listed as the sixth key development strategy of the company.

Burberry has been promoting its employees' Freeshare plan to its 34 country branches. It is also the first luxury retailer and manufacturer in the list of employers approved by the British living wage Association. The company promotes the open office structure of its London headquarters worldwide.

Chief talent officer is the highest position in the company's human resources department, not only responsible for the company's staff matters, but also responsible for building corporate culture, that is, the values, spirit and mission of the enterprise, and create a working environment that will enable all employees to thrive.

The position can be very important: according to Pat Wadors, chief human resource officer at LinkedIn, 80% of the company's operations are related to human resources.

Many fashion and luxury enterprises do not have "top level" human resources senior executives. The highest human resources positions are "director" or "manager", usually reporting to chief operating officer rather than CEO.

But Michael Kors, Under Armour, Cartier and Pandora and other brands such as Macy s, Neiman Marcus and other retailers have set up the position of Chief Human Resource Officer (CHRO).

In fact, CPO is going to be

This title reshaped the brand, emphasizing that "people" had different philosophical thinking levels in their organizations. CHRO focused on "interests", while CPO valued "culture and human beings", while the two employees shared the same position, but they reflected different enterprise priorities.

Chief talent officers also need to have a strategic vision and finally cling to everything.

They decided to report directly to the CEO.

This role does not belong to the board of directors, but is also invited to attend the board meeting.

Why does this happen? Because companies want to pursue a strong strategy, a high-level executive who specializes in "people" is indispensable. They will help you vigorously implement this strategy in the organization, and will work together with other leaders, that is, to help these leaders assess their subordinates' feelings.

The increase of the position, like Burberry, is also to strengthen the corporate cultural leadership, including its employees and employees' responsibilities to the environment and a wider society.

In Burberry, a listed company with more than 10800 employees, the corporate culture may focus more on the diversity of management (37% of its senior managerial positions are controlled by women) and the charity work done through the company's charitable fund.