According to statistics, the average vacancy rate of shopping centers in China's first tier cities is close to 10%. In the second tier cities, the vacancy rate of shopping centers in Chongqing, Shenyang, Qingdao and Xiamen is as high as 15%-20%. According to the industry, when commercial real estate faces many problems, and when development is almost entering the bottleneck, the emergence of new formats can be seen as new opportunities for commercial real estate. They play a positive role in digesting stock and may revitalize inefficient commercial real estate.

According to data from Ying Shi Group Research Center, the stock of commercial property in China's 20 largest cities in 2015 has exceeded 97 million square meters. By 2018, it is estimated that 61 million 640 thousand square meters of new supply will be opened to the market, accounting for 63% of the existing stock. This means that in the next three years, China's commercial real estate will likely continue to face the pressure of "oversupply".

Under the background of the "golden ten years", real estate companies have been looking for exports. In the development of new things such as big data and Internet, commercial real estate is also playing a new way. Different from the traditional mode that developers used to build new projects to rent for sale, there are more and more third party financial institutions. Data platform And so on.

Vanke jointly tried to finance the Penghua Fund; Wanda bought fast money and opened up internet finance; greenbelt tried financial products through cooperation with Ping An, Ali and Tencent; Jinmao launched financial innovation products; Xu Hui launched the micro marketing treasure to spanform the traditional marketing path through mobile Internet, and introduced Xubao to redevelop the traditional development process and marketing mode of real estate; Taihe explored financial innovation and investment opportunity To help the main business development and so on.

In addition, the market has sprouted real estate. Online finance A new mode of combining. We will use the big data platform of China's commercial real estate to carry out location selection, utilize Internet finance to raise funds, and solve the problem of location + capital. For example, Fang orange technology uses the commercial real estate big data platform to analyze passenger traffic, compare different business entities, and recommend matching to users. At the same time, combined with the Internet financial products of the public investment, the shops will be selected for the location of the shops.

"The combination of this new thing with commercial real estate has formed a new form of intermediate links, breaking the traditional mode of restricting commercial real estate sales and leasing." according to the analysis of the industry, not all commercial forms must be stationed in the landmark commercial body in the core area. Instead, it is necessary to find the most suitable shops, that is, "cost performance" to achieve the best condition. The emergence of big data platform can achieve this state as far as possible under the condition of reducing manpower and material resources.