Not long ago, we have discussed the impact of the luxury industry in the past year. Seeking more economic growth points for high-end and diversified luxury brands may be able to survive the depression. But for a single accessory industry, it is not so easy and easy to get through.

According to the latest news from London, Britain Shoes Company Kurt Geiger was bought by Cinven for $372 million. This acquisition is a purchase project led by European private equity firms, representing Cinven The first investment in fashion industry.

According to the data, we can all know that a pure accessory brand can not easily integrate into a more diversified clothing strategy mode. At the same time, exaggerating the synergy effect of leather products makes it difficult for the brand to achieve its original intention when it was founded.

In any case, single Accessories industry The cooling has become a reality, and the theory has been clearly explained from the selling of Sergio Rossi to Kurt Geiger by Kai Yun group.

If we discuss the The Jones Group brand acquired by Sycamore Partners before, then it is obvious that the famous Stuart Weitzam and Kurt Geiger two shoe brands in the fashion industry are all acquired by capital institutions. And like Jimmy Choo and red shoe Louboutin, Kurt Geiger has been sought after by many stars. So why on earth are these shoe brands encountering an unfavorable situation?