Thakoon Panichgul was founded in 2004. Thakoon Panichgul, which made good use of soft fabrics, won awards after the first show, and also won awards in Vogue, DFDA and other competitions, making Thakoon brand become a new favorite in the fashion industry.

And in 2014, Bright Fame Fashion's investment institutions and Thakoon Panichgul investment cooperation - and Bright Fame Fashion is a Hongkong family investment company, the main manager is Hongkong.

Vivian Chou, the daughter of the Yongxin group general grass Cao Qifeng.

In fact, more than Thakoon, just released and purchased.

We are quietly reaching the industry and experimented.

Last week, the American fashion brand Proenza Schoulder announced that it had decided to keep the news.

The image will not be released until May next year.

The same choice is made with C e line.

It was not only because of the cooperation between Thakoon and Bright Fame Fashion that the Thakoon Panichgul2016 spring summer series did not participate in the next season's show after the fashion week of September this year, but it has not yet appeared on the official schedule of the February fashion week in New York.

Vivian Chou claims that Thakoon will carry out a round of reform around the business model. The core of this reform is basically "Show now, see now, buy now and wear wear", and more emphasis on real-time "show, look, wear, buy, wear."

Has become one of the main spirits of this new business model exploration.