Recently, at the annual business meeting of Wangfujing Group partners, the company announced that orter is also one of the key directions for future development. According to the original plan, Wangfujing will open three outlets stores in Xi'an, Kunming and Yinchuan in 2016.

In addition, Wangfujing in Haikou, Changchun, Zhengzhou, Shenyang two phase, Beijing two phase and other places oslet shop shop is in the state of being taken.

However, according to the third quarter performance report of Wangfujing in 2015, the company's operating income in 2015 of 2015 was 12 billion 954 million yuan, down 4.42% from the same period last year, but its net profit was 603 million yuan, an increase of 23.89% over the same period last year.

So for this time, bet on Outlet Can we stimulate new ones? economic growth point Whether the "bad play" orlies can play the role in this transformation is expected.

As one of the largest department stores in China, why did Wangfujing decide to accelerate the opening of more outlets? In fact, Oteri J's format has become the main direction of many department stores' transformation. Since the acquisition of spring stores in Wangfujing in 2013, the main luxury products and high-income groups of the latter have 16 families. Department store And three outlets provided Wangfujing with the resources and management experience of oslat format. So, in the fresh and hot, Wangfujing in September this year, changed the headquarters of spring department store to Wangfujing's outlets business department.

"We can see that the annual growth rate of the better orlies in the whole country can reach 30%," according to the assistant general manager of Wangfujing group and general manager of the outlets.