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FURLA Burst Into Power At The Stage Of Rapid Development.

2016/2/20 16:34:00 40

FURLARapid DevelopmentBrand Strategy

In 2015, the overall sales volume of FURLA increased by two digits, along with the strong expansion of retail business in all parts of the world.

FURLA's total performance increased by 30% in 2015 to 339 million euros (up 25% in fixed exchange rate).

Excellent sales performance has brought strong growth in all regions of the world: sales in the Asia Pacific region have increased significantly by 53%, the US has risen by 30%, the European countries except Italy, the Middle East and Africa three regions have risen 28%, Japan has risen 24%, and Italy's local 21% has grown.

FURLA's strong performance owes to the brand's all product line, including the new listing of men's series, ladies' shoe series and the De glasses (Rigo), which has just signed a license.

With the cooperation between the leading Ratti of textile industry and the pioneer Morellato of watch industry, FURLA is becoming more and more close to becoming a truly all-around lifestyle brand.

2015 full year

achievement

It has once again confirmed the trend of continued upward trend in FURLA (15% growth in 2014).

Over the past five years, FURLA has achieved an astonishing doubling of growth (up to 126%).

In 2015, the FURLA global year-on-year growth rate reached 23%.

At the same time, the brand accelerates the global retail store opening plan. In 2015, 62 stores were added worldwide, including the stunning Rome flagship store, the flagship store of Fifth Avenue in New York, the flagship store of CITIC Pacific Plaza in Shanghai, the flagship store of Hongkong beautiful China store and the flagship store of St Petersburg.

Today, the total number of FURLA independent brand stores is 415, and there will be more strategic opening plans in 2016, including Moscow, London, Paris, Melbourne, Hu Zhiming and Macao.

The establishment of a men's service area for men's service in Paris's Lafayette department has proved FURLA's confidence in the new product line.

FURLA Global CEO

Eraldo Poletto

"Sales in 2015 have further confirmed our correct views on brand operation decisions and investments," he said.

We remain optimistic about the future, and at the same time, we can feel the excellent benefits of the new product line full of life attitude.

nowadays

FURLA

The products are sold to 100 countries in the world, of which Italy occupies 20% of the total sales. Italy, excluding Europe, the Middle East and Africa, occupy 29% of the three regions, Japan occupies 23%, Asia Pacific occupies 19%, and the United States occupies the remaining 9%.

Benefiting from the outstanding performance of 195 airports in 48 countries (174 airports in 2014), FURLA tourism retail sales also grew significantly (up 36% in 2015).

FURLA also invested in the company's workforce. The number of its employees expanded from 1243 employees in 2014 to 1497 in 2015, and its determination is evident.


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