Recently, Aquascutum, 2016, spring and summer.

The attack was taken by the new photographer Ash Reynolds.

He often works with luxury brands and newspapers and magazines in London, Paris and New York. With the help of rich fashion knowledge and meticulous attitude, as well as his love for films and fashion, he uses unique light and shadow techniques and simple aesthetics to develop his own style of photography.

Aquascutum, the 2016 spring summer advertising blockbuster

The main advertisement is Aquascutum classic The Voyager Packaway Mac.

The brand from the British mill produced traditional colors and retro woven materials, with colorful colors for the classic design to inject new ideas.

Design inspiration for the spring and summer 2016 series, Thomas Harvey, director of men's clothing design, said:

Men's wear series starts with the design without seasons.

The more internationalized customers, and the more frequent travelling around the country, we hope to design clothing suitable for all seasons and different climates and flexibly meet different needs.

We will uphold the spirit of innovation that the brand has always attached importance to, and bring a colorful and colorful design to the series. The upcoming series of Main casual wear will be fully displayed.

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Aquascutum, the 2016 spring summer advertising blockbuster

Aquascutum, the 2016 spring summer advertising blockbuster

The inspiration for the publicity photo was from the old photos taken by Richard Avedon in Aquascutum in 60 and 70s.

Aquascutum, the 2016 spring summer advertising blockbuster