In the twenty-four China market commodity sales results Press news conference and the China consumer market development conference jointly organized by the China Federation of Commerce and the China National Business Information Center, Anta has won the first comprehensive market share of the national tourism sports shoes market for fifteenth consecutive years.

In 2005, Anta set up the first national sports science laboratory in China. By 2015, Anta's R & D cost accounted for 5.2% of the cost of sales. R & D accounted for an increase of 0.9% over the previous year, the first in the industry.

The theme of this year's conference is "data insight into the truth of consumption and who is the annual pride of China's consumer market". Based on the retail data system of the China Federation of Commerce and the China National Business Information Center, the statistics of China's consumer market economic data in 2015 were released. The consumption status of the industry was objectively presented through real data, and the operation and development trend of China's consumer market were summarized.

Anta's products have been widely recognized by the market and consumers. Anta has made national tourism for 15 consecutive years.

The first success of market share.

In February 2016, Anta released its 2015 earnings report, and its revenue exceeded 10 billion yuan, becoming the first Chinese sports brand to upgrade to 10 billion clubs.

Anta said it would adopt "single focus" in the next ten years.

"Strategy" has become the world class sporting goods enterprise of 100 billion scale.

"Single focus" means that Anta will continue to focus on the footwear and clothing products of the sporting goods industry, adhering to the spirit of craftsmen, and focusing on every pair of shoes and clothes.

"Multi brand" refers to the huge opportunity to grasp the public to high-end, adult to children, professional and fashion sporting goods market through different brands to cover different market segments, to meet the different needs of different consumers.

Zheng Jie, President of Anta, pointed out that products are the foundation of Anta's career. The core competitiveness of Anta is to uphold the spirit of craftsmen to provide consumers with the best products. It is also the most important reason for Anta's sustained rapid development.

In order to achieve the ultimate goal, Anta has made great efforts in product R & D, product design and so on.

Anta will continue to develop and use strong brand value to further improve product and brand differentiation.

In addition, Anta will always work in the spirit of craftsmen and make every effort to do every piece of clothing and shoes to meet the all-round needs of professional athletes and consumers.

Anta technology, technology, outdoor technology, outdoor thermal technology, ice skin III technology, sports energy technology and other technology products, because of good athletic performance, won a large number of consumers.

At present, the proportion of innovative products in the overall sales of Anta is 30%, and the profit ratio is 50%.

In terms of product design, Anta group has set up a number of R & D design institutes in the United States, Japan and Korea. Through the establishment of an international R & D design team, Anta has greatly improved its design capability.