In recent years, children's clothing has been highly concerned by the outside world. The analysis of children's wear industry has become particularly important. In the future, children's wear brand discount is the trend of consumption development.

1. children's wear market analysis

Chinese children will surge in the future

Family planning has opened the second child. It is estimated that 2 years later, Chinese children will be blowout. At present, China's 0-16 year old children have 480 million and 100 billion of their annual consumption. Children's wear Consumption demand is about 4 billion 600 million pieces per year. It is estimated that by 2016, the scale of children's clothing market in China can reach 160 billion yuan. With the coming of the fourth birth peak in China and the spanfer of more and more rural population to cities and towns, the consumption of children's clothing will be accelerated. It is estimated that the potential consumers of children's clothing will increase by about 20000000 every year, and the market prospect is immeasurable.

The status of children in a family will rise in the future.

The longer China joins the WTO, the more opportunities China will show to the world. With the development of economy and culture, the brand concept of Chinese consumption is more and more mature. In some economically developed areas, consumers' demand for children's clothing tends to be brand oriented. In particular, with the increasing number of post-80s and 90s parents entering the children's wear group, this trend will become increasingly obvious. Most of the new parents are accompanied by brand growth. Chasing brands has become habitual behavior.

The middle position of children's wear is the main body.

At present, the world economic downturn, China Inflation index All the way up, the growth of income can not keep up with the growth rate of prices. Money is becoming more and more worthless, with limited income and limited consumption. Parents can only save money by changing the law. 80% of the preschool children in Chinese cities are ordinary income families, and 10% of them are well-off families and poverty-stricken families. That is to say, at present, 90% of preschool children in China's urban families are mainly guided by ordinary consumption in children's clothing, which is the mainstream of China's children's wear market. In fact, in this consumption area, the average age of children's parents is between 25 and 32 years old. They are basically in the stage of career struggle and early stage of entrepreneurship, and the economic situation is not optimistic. Every household expenditure must be carefully calculated. Therefore, the children's clothing consumption in this field presents the following characteristics: 1, the income limit, children's clothing can not buy too expensive; 2, children's growth needs, children's clothing should be bought regularly; 3, love son is eager, children's clothing also wants to buy beautiful. 4., good quality and low price.

2. industry problems and opportunities

Low end brand competition in high schools

At present, children's clothing market can be roughly divided into three grades: low-end market, middle and low end market and middle and high-end market.

The low end market is mainly wholesale, but it is still in the stage of no brand, weak brand or small regional brand. The low-end market occupies about 40% of the market share of the children's wear market. The price of the end product is relatively low, mainly occupying the urban and rural markets. At present, the market of low-end children's clothing is scattered, and the phenomenon of oversupply is serious.

The high-end market is mainly led by famous children's clothing brands in China. For example, Mickey, Snoopy, Baba, Li and pig, represented by cartoon characters, are characterized by high price and good quality, but the products themselves are basically produced locally in China, and the high price is the reflection of their brand value.

The middle end market is mainly based on brand discount children's clothing, which covers a wide range of consumer groups. Brand children's wear discount stores have appeared in the two or three line market nationwide, and products are in short supply. Brand discount children's clothing is being dealt with in a fast developing stage. The main characteristics of the market are high cost performance, brand products, ultra-low price, terminal market expansion faster than brand competition, and yet no leading brand has yet been formed. Therefore, the emergence of brand discount children's wear gives children unlimited opportunities. In the next five years, Brand Company will be the leading brand discount industry in China. Scale and chain are the development trend of children's clothing stores with brand discount.

3. brand discount children's wear industry line and online combination, maximize the advantages.

The combination of online and offline is the current trend of marketing mode, and will also replace the pure offline store selling mode. Brand discount children's clothing industry, many brands, thousands of styles, brand quality assurance, low price, the introduction of products online, so that terminal consumers can see more products online, can really help. Distributor And terminal consumers to win again!