Earlier, we have said that due to the current capital cold winter, more small groups or brands that fall into the losing profits need to worry about the big group from the big conglomerates.

And listed companies are more likely to escape.

Britain's high-end

Reiss has worked with the Warburg Pincus investment group of the United States, and Warburg Pincus announced that

Most of the company's shares.

But details of the paction were not disclosed, and the total market value of Reiss is now 230 million.

In addition, through the strategic consolidation of Reiss, in the first 12 months ended January 2016, total operating revenue recorded an annual surge of 31.5% to 146 million pounds, and the core profit margin of EBITDA was 24 million 400 thousand pounds.

The first thing that started with the popularity of the brand was that the British Princess Kate and Prince William wore the Reiss milk white dress when they were officially released.

And then, on important occasions, Princess Kate's preference for Reiss also made the brand's exposure even better than before.

However, as far as Reiss is concerned, it is obviously more successful to expand further globally and get the support from big consortia. The group also said that the CEO of Reiss brand will continue to remain in the brand and hold a certain number of important shares, and will also serve as chairman of the board.