For fashion e-commerce, the current market is really amazing and can guarantee profitability. However, this is not the king's road. Many fashion e-commerce companies are restricted by the economic slowdown and affect the consumer's consumption desire, which leads to the growth restriction. However, fashion e-commerce, which recently released financial reports The Hut But there is growth against the market.

The strong sales performance of private brands within the group was also very surprising, accounting for 52% of the total sales. Compared with the previous fiscal year, it accounted for only 43%. However, the acquisition of more than 70 brands of the ast makes it more competitive than the other two.

In addition, and ASOS In contrast, the group's unique large number of online retail websites, which leads to a unique vertical mode, also makes the group more robust growth potential than ASOs. The group originally planned to IPO in 2014. However, due to the sharp fall in the share price of its competitor ASOs and the violent turbulence in the technology network stock market, the IPO plan of the group failed.

It is understood that during the financial year ended December 31, 2015, the group's business income Compared with the previous financial year, the total increased by 35% to 334 million, while the total overseas revenue soared to 46% to 167 million, of which, surprisingly, the total overseas revenue accounted for 50% of the group's total revenue. As a result, the above data stimulated the group's core profit, EBITDA, up 33%.