Burberry's strategy was once surprising. For the new trend, Burberry was the first to accept the brand. But for marketing, Burberry has always been in a weak position.

Recently, rumors about Burberry's joint CEO Christopher Bailey have almost never ceased.

The failure of Japan's strategy allowed Burberry to rebuke "high-end H&M", and its sales performance was poor. It also became a sharp sword for investors to criticize CEO and creative director Christopher Bailey.

It is reported that recently, foreign media said that Burberry will be

Looking for a senior executive as an assistant, at the same time, a new managerial position will be added to the executive.

The creative director, who has long been a poor performance for Burberry, does not seem to lose CEO's position.

So what will happen? The Burberry that releases the full report at the end of this month is likely to have a report of low performance as well. After all, the current environmental downturn is the general direction.

and

What kind of interrogation will the group take?

It depends on the arrival of shareholders' meeting.

The accusation of Christopher Bailey from the industry has gradually spread to the group chairman, Sir John Peace, but this has always been a strong designer.

The chairman of Christopher Bailey is indifferent to external views and comments.

However, no matter how many black pots the back pot man will take next, how can the chairman survive? The unavoidable point is that Burberry has always lost its original advantage because of its strategic mistakes.