The retail industry has entered the stage of detailed management and meticulous operation, regionalization.

With the formation and fierce competition, the status and role of "store" in sales is becoming more and more important. The store team will assume the backbone of sales.

The operation of an enterprise pays more attention to the process and result of "terminal operation". How to execute sales targets and tasks efficiently and correctly is a challenge for middle managers, especially store managers and supervisors.

Today, Xiaobian lists 18 common problems that managers often make, and see if you have caught up with them too.

Personnel management

Common disease 1: do not know how many people the store should use, and the waste of manpower costs is serious.

Common disease 2: will not decompose work, everything personally pro, for every day, fire everywhere.

Common disease 3: only do not speak, lack of training ability, subordinates can not grow.

Common disease 4: simple management, lack of communication and incentive skills, low morale of employees.

Common disease 5: promoters do not go up and down, too many contradictions, management headache.

Commodity management

Common disease 6: single product and variety.

Management lacks focus, and the main products are not outstanding.

Common disease 7: how to put things on the table, do not understand the principles and methods of scientific display.

Common disease 8: good sale is not available, goods are not sold well, orders are lacking in basis, and inventory is done.

Confusion in management and serious capital occupation.

Common disease 9: only pursue sales, do not pay attention to gross profit, the more sales, the more losses.

Site management

Common disease 10: early meeting or not, or formality, lack of knowledge and interest.

Common disease 11: loose site management, staff idle, chat around.

Common disease 12: the environment is dirty, chaotic, poor, health condition is not maintained.

Common disease 13: employees lack of service consciousness, can not see a smile, can not hear greetings.

Common disease 14: the store is lifeless, the background music is not harmonious, and the sales promotion atmosphere is not strong.

Integrated management

Common disease 15: serious internal theft, a large number of goods lost, there is no effective control measures.

Common disease 16: experience management, not sensitive to data, not good at making report analysis.

Common disease 17: lack of cost consciousness, no concept of financial cost standard.

Common disease 18: there is no establishment of a marketing supervision system at headquarters, which lacks real-time supervision and effective guidance to store management.