Why is it that clothing profits are still earning less? The biggest problem is that clothing, as a product with short aesthetic elimination cycle and high consumption desire, is doing well, that is, exploding profits and making bad profits.

So this is why a good one is good.

We must build up our brand awareness and designers team to maximize the value of the brand through cost-effective design.

It can be said that the competition among garment enterprises is the competition of creative teams.

As we all know, design is the soul.

The biggest feature of fashion is changeful. A movie or MV may subvert the current fashion elements.

How to quickly cut into the market, seize the consumer's desire for consumption, as a senior designer of fashion and accessories, Jiang Yong Xin, expressed his insightful views.

She believes that in a modern society with increasingly rapid pace of information, as a fashion designer,

To formulate product strategy will greatly enhance efficiency and reduce inventory.

For example, a popular movie shows a sensation. The hero's clothing may reflect some representative clothing elements. When these fashion elements appear, the buyer designer can only complete the integration of these fashion elements in a few days, showing the imitation of the fashion, and ensure that these styles are very close to the latest trend.

Jiang Yongxin, director of design, usually controls the inherent risks of the clothing industry through the following four steps in the implementation of brand strategy.

1. buyer designers copy, so the so-called "learn from me" is like my death. Copying is not plagiarism, but also must be changed.

2. buyer designer design to the upper shelf 1 fast loading cycle, the shorter the cycle, the more smoothly the docking market, and try not to replenish the goods.

The 3. are many, little, hunger marketing, and clothing is different from other products.

The most feared is the crash shirt, on the basis of homogenization production cost, personality is the king.

4. timely feedback from terminal sales information enables designers to quickly gain market awareness and designers need to keep their eyes on the market.

What kind of style, color and size are needed for each store, city and region, and how much quantity is needed for replenishment each time?

We must have a clear idea.

The best way to prevent inventory in a retail store is to rush into quick sales, especially fast fashion clothes, which can not be sold in a short time, not only occupying capital, occupying shelves, but also devaluing easily.

Jiang Yongxin, a designer with buyer experience, said that the designers of clothing buyers are very scarce at present, and the work of fashion buyer designers is forward-looking.

Generally speaking, according to the different operation habits of the enterprise, the buyer designer purchases the goods for sale next season in advance for half a year or more for the enterprise, so the buyer designer must be the right person to grasp the fashion and fashion trend.

Moreover, in order to achieve the goal of smooth sales, buyer designers must be keen on market development and control.

In the clothing industry, which is more and more obvious in the buying enterprise, the buyer designer profession will become the gold occupation of the clothing industry.