Multi brand

Group --

The pace of diversified development has been accelerating. Following the investment of 20 million yuan in June 8th, it has developed its high-end products.

After Tanni, in June 14th, it officially announced that its wholly owned Affiliated Companies LaCha Fashion had entered into a sale and purchase agreement with Kwon Toung Kyu and Kwon Joon, and LaCha Fashion Xun will subscribe for new shares issued by Japan with a total of 3 million 750 thousand US dollars (about HK $29 million 250 thousand), thereby contributing 20.75%.

After the completion of the paction, Kwon Toung Kyu and Kwon Joon respectively held TNPI 43.67% and 12.24% shares.

It is understood that Segafredo Cafe originated in Italy, the birthplace of coffee culture, and is now the first coffee chain in Italy.

Wang Yong, executive vice president of La Natsu Bell, said: "with the increasingly fierce market competition, the integration of industry resources becomes more urgent.

It is estimated that the investment Segafredo will bring synergy effect to the whole business of the group, and promote the long-term and rapid development of the group, so that the group revenue can be significantly improved.

Shanghai La Natsu Bell Garments Co., Ltd. is a popular casual dress brand.

According to the report, the company occupies about 5.7% of the public leisure Women's market share (by sales), ranking third in the market.

Sun Fei, an expert in commodity planning and Orin-V [regional development], said in an interview with reporters that La Natsu Bell's idea is worth learning. In the coming period, expanding formats, increasing consumer retention time and consumption reasons are the main trend of development, and it is not only limited to coffee shops, but also will add groceries, home furnishing, makeup and so on.

But how to integrate the two formats of coffee shop and clothing store is the key.

In Sun Fei's view, clothing enterprises want to keep on developing, they should also enhance their brand competitiveness, and continue to invest in R & D and research of style fabrics on the top of their strong products. Only by rapid expansion can we see the growth of performance in the short term. But the sustainable development of shop shops in the later stage will require meticulous management and rich marketing activities, and how to control the consumption trend needs further consideration.