Alibaba group recently announced the strategy of "three body integration" with sunning Yun, and the strategic cooperation between the two sides has shifted from internal integration to external radiation.

In the next three years, we will focus on the "brand" and "empowerment" of the "energy" brand.

"And" consumers "provide integrated solutions and services for the" three bodies "in the retail chain.

Zhang Jindong, chairman of Suning holdings, said Suning and

The two PingTai Railway Station together broke the gap between once and offline, hoping to jointly pform the retail mode of China's Internet era, and jointly create the social value of the channel. It also hopes to stand together with many brand enterprises and platform merchants to jointly explore the unknown frontiers value, push forward the innovation of supply chain mode, and open up a new Internet retail ecosystem.

Zhang Yong, chief executive officer of Alibaba group, believes that Ali and Suning have opened up from the business front desk, logistics system, membership and service system, and many new services and experiences have been derived from it.

From now on, the new business ecosystem integrating the whole line and offline will be opened to all brands and become the "water, electricity and coal" that helps brands to complete the pformation of digital business. It will really break the "wall" that lies between the online and offline businesses and between brands and consumers.

Data show that since Ali Suning strategic cooperation, there are over 300 brands of mobile digital home appliances through Tmall, suning.com official website, Suning more than 1600 stores and 16 thousand rural areas.

Service villages and other channels, through online and offline synchronous start, synchronous pre-sale, group buying, installment payment, sweep code purchase, integral exchange and other multiple ways to achieve full channel access.

Alibaba and sunning Yun announced that they will open up user resources, traffic resources and big data resources to partners, form a "King alliance" with the brand giants, and jointly launch a trillions of smart building plans around the brand.

In three years, Alibaba and Suning will combine the "Royal alliance" for brand incubation and supply chain reconfiguration, so that the brands with tens of billions of dollars now on the two platform, such as the United States, Haier, Samsung, Hisense, HUAWEI, millet, etc., will achieve annual sales of 50 billion yuan in three years, so that the brand with 5 billion yuan scale on the two platform, such as Lenovo, SIEMENS, SONY, SKYWORTH, SKYWORTH, etc., will reach 20 billion yuan in sales within three years.