It is reported that in recent years, large scale

chain

After Primark entered Spain, its turnover increased by 20% in 2015, reaching 1 billion 168 million euros.

According to the latest statistics, almost all garment industry except Primark.

Brands, such as mango, HM and Japan's UNIQLO, have all increased significantly, and their competitiveness has greatly affected the Chinese garment industry.

The growth of Spain's clothing consumption industry is mainly due to Spain's vigorous development of tourism in recent years. More than 65 million foreign tourists come to Spain every year, which is very attractive to the clothing sales industry.

The Spanish clothing chain brand has added various advertising pages during this period, which will promote holidays and promote its brand to attract foreign customers.

If this is not enough, we can take a look at the most successful brand of Spanish chain brand. In order to achieve more benefits, they not only strongly publicize business in Spain, but also extend their brands all over the world. This is the best case of Spanish clothing brand marketing promotion.

Of all costumes consumed by Spanish residents, 40% were purchased on sale, while Spain's clothing industry also attracted tourists from other European countries. Compared to the European average price, Spanish clothing was cheaper by around 15% than other European countries, which was 30% or even less than that of some high consumption countries. This made many other European countries tourists buy clothes in Spain after their holidays.

According to the Spanish business school survey, 10.6% of Spaniard's income will buy clothing, and their clothing consumption will continue to show an increasing trend in the next five years, reaching 26 billion 137 million euros by 2019. This means that people will basically spend 11.5% of their income, that is, 567 euros to buy clothes.

The Spanish apparel industry is growing strongly, and many Chinese people are engaged in wholesale sales of clothing and footwear besides wholesale sales.

In the face of 65 million of Spain's annual tourists and the low price and reputation of clothing sales, it should have been a piece of cake. But with the revival of large chain clothing enterprises in Spain, it has caused a great impact on Chinese.

First of all, the main brand of Chinese is cheap, but now large and cheap clothing enterprises are rapidly rising in Spain, taking away part of the business of Chinese clothing.

In addition, large chain enterprises such as mango, H&M and so on are basically engaged in sales and promotion at any time. The price difference between the discount price and the Chinese sale has become very obvious and has a greater impact on the Chinese.

Before the Chinese clothing brand, there were special customer groups in Spain, some of them were middle and low income customers. Now, with the rise of large cheap clothing enterprises and the stimulation of long term discount sales of foreign brands by Spanish local brands, Chinese people have actually lost large customers.

To cope with the crisis, we should not just look at the single customer group at the moment, grasp the fashion logo, produce more attractive clothing, strive to create our own brand characteristics, improve product quality, and attract more customers to improve the status quo.