Self-support

It's time to do it.

Why?

On the one hand, large department stores are quite mature, on the other hand,

The development has provided us with many opportunities, and the increasing rationality of consumer groups is also a very important opportunity.

Whether it is a mature department store to expand the proportion of self run, or to set up a small self run department store, there will be opportunities.

In fact, NOVO department store, Lafayette, Buddha has provided us with a case.

Then, what is "self operated department store"?

Li Ling thinks that the department store with self - 30%-40% ratio can be called self - employed department store.

There are actually many problems to consider before doing self-employed department stores.

But today, Li Ling has only three basic questions: who is going to procure? How much does it cost to procure? What to buy?

Who will procure?

At present, we are short of professional buyers and lack of professional and professional ethics buyers.

Many years ago, a real estate developer made a department store, but it was difficult to invest.

So he wanted to buy his own goods. He trusted a middleman from Hongkong. He thought he could buy enough goods if he had enough money.

In the end, the middleman took a kickback and left behind a pile of fake goods.

Li Ling believes that at this stage, the best bosses themselves to purchase, but this can only avoid the risks brought by professional ethics.

There is still a big gap between the professionalism of the bosses and the professional buyers. What are the needs of the customers? Are the products marketable? Is the price reasonable?

The reserve of knowledge, the anticipation of fashion trend and the foresight are the qualities that a professional buyer should possess.

How much does it cost to purchase?

Many bosses are ambitious and think that they have more than enough money to make a self run department store, but they do not have the concept of capital chain in retail business.

For the retail industry, there are goods on the spot, warehouses are available, and goods in the second quarter, the third quarter and the fourth season must be prepared at the same time.

Let me help you to make an account. If the store sells at least 1 million of the sales value in spring, it needs at least 1 million of the stock. At the same time, 2 million of the goods in the summer are on the way, 2 million of the goods in the autumn have been booked, and 2 million will be used for ordering winter goods.

Not to mention, some brands have 6 or even 12 seasons.

There is another important problem in the retail industry. It is already very good that the sales of goods sold in season reach 30%, especially the new stores.

So, a self run department store needs at least 10 times as much money as it sells goods.

What to buy?

How much does it cost to buy? What to buy? It is a test of the professionalism of buyers.

Li Ling often said that the department store is actually a layman who sees sales, and insiders look at inventory.

A serious backlog of commodities is enough to crush the entire business.

If the two quarter of commodities are backlog, enterprises will lose their future.

Li Ling believes that if we want to do self operated department stores, we can start with three kinds of commodities, one is the products with high standard of standardization, such as men's shirts, trousers and so on.

The other is seasonal goods such as jeans, sports shoes, suits and so on.

There are also some products that are not very sensitive to seasons, such as accessories.

UNIQLO and NOVO department store respectively are standardized products and non seasonal commodity organizations.

Based on the above three questions, Li Ling thinks that it is time to do self-employed department stores.

However, the proportion of self run can be maintained at 30%-40%, so it is neither necessary nor necessary to operate solely on its own.

The size of small self-employed department stores should not be too large. Li Ling believes that the most suitable volume of self-employed department stores should be around 1000-5000 square meters, and the largest should not exceed 8000 square meters.

Because self-contained department stores demand too much money for talents.

Of course, if we have decided to do self-employed department stores, there are still many problems to be considered, which can be further explored.