Nike Inc. (NYSE:NKE), the largest sporting goods manufacturer in the world Nike The group recently released three open source projects on GitHub. According to technology bloggers, the sports giant may be able to attract technology talents.

As we all know, with the development of wearable industry, a large number of wearable devices have entered the public. Nike Inc., Nike group is the first sports company to join in the construction of sports social mobile applications, and the company even opened its own R & D studio at one time.

It is reported that Nike Inc. Nike group has released 10 iPhone apps and two iPad apps on the App Store Apple store, and has set up a website for Nike Fuel application developers.

Nike Inc. Nike group GitHub open source software

Unlike Nike Inc., Nike group, which relies on its internal strength, its competitors are more direct, acquiring technology companies with a large number of users and technology talents through the acquisition, and at the same time taking the most mainstream sports applications in the market.

February 12, 2016, Japan Sports brand Group Asics Corp. (7936:Tokyo) Arthur bought $85 million for sports community Runkeeper operator FitnessKeeper, Inc.; in August 2015, Nike Inc. Nike group's largest competitor, the world's second largest sport Brand Company Adidas AG ADSGn.DE (ADSGn.DE) Adidas The group spent 220 million euros to acquire Austria mobile fitness application start-up company Runtastic GmbH; in November 2013, Nike Inc., Nike group, the largest competitor in the US market, the fast moving American sports brand Under Armour, Inc. (NYSE: UA), and Andrew Ma bought 150 million of the world's largest sports record platform MapMyFitness.

The 3 open source projects of Nike Inc. Nike group on GitHub are JSON analysis framework, distributed tracking solution for Java language, and lightweight log library compiled by Swift. In addition, the company has also opened the source code of Nike open source website.

Technology bloggers commented that retail enterprises such as Wal-Mart Stores Inc. (NYSE:WMT) WAL-MART, Target Corp. (NYSE:TGT), Taghit, Best Buy Co. Inc. (Inc.) best buy, Adidas Adidas group and so on, have created accounts for them to enjoy projects. The main purpose of this action is to enhance brand influence and disguise itself as a technology company.

As for why we want to "disguise" retail companies as technology companies, the market share management is more obvious than the A share market, which is more important than the product operation, because this is enough to enhance the P/E of the company, push up the share price and facilitate cash flow. At present, the troubled Japanese brand Uniqlo, Fast Retailing Company Ltd. (9983.T) fast marketing group, the former US chief executive, Shin Odake Xun Xin Da Yue, claims that its competitor is Apple Inc. (NASDAQ:AAPL) Apple Corp.