In the times, the slump of Shishi clothing wholesale industry has made garment enterprises need to establish

Distribution network, so that more network sellers quickly digest inventory, to achieve the return of funds for enterprises.

Up to now, many garment enterprises in China have tried water.

Most of them use distribution and direct marketing to integrate channels and realize the whole network.

Sales layout.

For example, the famous clothing brand "seven wolves" is a pioneer in the rational use of e-commerce to achieve distribution.

It is understood that the seven wolves began cooperation with Tmall in 2008.

In terms of channel, the company signed a marketing policy agreement with the traditional middlemen, and sold the seven wolves products without the authorization of the company. It was not allowed to sell goods to others for sale on the Internet.

Online sales.

In terms of price, the company puts online stores into the channel management category, formulating rules and regulations for online distributors, and maintaining the balance of price system.

Through a series of measures, the pformation of enterprises has been completed.

Why do the traditional Shishi clothing wholesale enterprises take the road of e-commerce distribution?

Wholesale center Xiaobian believes that clothing enterprises can establish a sound network sales channel from the following aspects.

First, select the appropriate platform and distribution system.

For example, Tmall is suitable for direct operation mode, Taobao is suitable for distribution mode, and of course includes other platforms, such as Jingdong, Dangdang, etc.

Companies that have no problems with products, brands and funds can choose a complete distribution system and distribute products to the distribution system.

Manage distributors, support distributors, and help enterprises rapidly build up their ability to develop consignment and wholesale businesses.

System, build the whole network distribution channel.

Second, resolve conflicts between online and offline channels.

For e-commerce, the main concern of traditional enterprises is how to handle the price conflict between offline and online.

At present, Internet sales are still dominated by price wars. For garment enterprises entering the electricity market, it is inevitable that they should participate in price competition.

Enterprises need to design styles for online design and production, forming the difference between online and offline styles, and keeping the price of online and offline as much as possible.

For the price management of distributors, we can arrange special persons to monitor the price of all network channels and maintain the unity of the whole network price.

Finally, formulate a sound distribution incentive policy.

Just like offline channels, the online distribution system also needs to establish a sound distribution incentive policy, formulate appropriate distributor level models, manage these distributors through information technology, and develop potential distribution partners.

Stone lions and even China

The industry is at a stage of growth, and all adverse factors in the growth stage can be corrected in the process of growth.

Transformation is the rescue of enterprises, and is also a test of the industry. How to take this step is still necessary for enterprises to explore and prove in practice.