In July 20th, Chen Ping, Secretary of the board of seven wolves, told the outside world that in the current market environment, tradition

Enterprises generally face more painful choices and face the upgrading and adjustment of business models.

All its brands are undergoing pformation and upgrading.

For products, Chen Ping believes that the main problem facing is the low cost performance, and the core of the future adjustment is to improve the performance price ratio.

The reporter noted that Chen Ping also mentioned.

The direction of clothing business development is that the whole wolf garment business will develop in two directions: maintain the original brand positioning, support the brand grade with the high price performance ratio of medium price, carry out the channel classification and upgrading, distinguish the brand store and the parity store around the fashionable price and the peace price, maintain the brand image with the brand store, create the customer service center, enhance the product price performance ratio in the parity store, and enhance the terminal profit.

Min Guangya, a retail expert, said in an interview with a magazine reporter today.

The adjustment shows that the products may be "cheaper" in the future.

This way of attracting customers with high cost performance is also praiseworthy.

At present,

The consumer groups mainly focus on successful people between 30-40 years old. This group of people does not choose too many brands in business casual wear. This market share is also quite large in China. If the seven wolves adjust properly, they will surely get better growth and breakthroughs in their performance. In the future, other brands will follow suit of seven wolves to make similar adjustments.

In Min Guangya's view,

The way of classification is relatively scientific.

Fujian's men's wear brands are facing the dilemma of aging and high price. Some of the two or three line consumer groups are also turning to other brands because of similar brand style.

Research reports from agencies show that sales of department stores under the domestic line are affected by the economic environment and domestic demand this year, up to May.

Retail sales were also unsatisfactory and consumer confidence index also showed a downward trend over the same period.

In the second half of this year, clothing sales in department stores are still under great pressure.

Min Guangya also believes that with the advent of the new business model in the Internet era, the local textile and garment industry presents huge business opportunities. Fast fashion and high cost performance will dominate the consumption trend.