Some people will think: you are wrong, it is clear that "rather than shortage".

What we are advocating here is precisely "to be more inflexible".

Many enterprises are reluctant to invest in trademark registration. They often have no reputation and no one is counterfeiting. Why do they spend money on registering their speculative mentality? As a result, the brand has really become famous, and trademarks have been registered by others. Many powerful enterprises often launch several products or services at the same time. The prospect of a single product is not clear. I hope to wait for the first to see which product is strong and then follow up the registration. The result is that when the action is started, the corresponding logo has already become the general industry, and the future of registration is uncertain.

So-called

A trademark owner, in order to prevent others from using their trademarks on different categories of commodities, and to register their trademarks on non similar commodities, the trademark is called defensive trademark.

China's current trademark law does not specify any such trademark. According to international practice, such trademark is generally difficult to register. However, once registered, it will not be revoked by the State Trademark authority for its idle use.

All these are in fact a mindset in the management of trademark registration, which is actually an extremely immature mentality. It shows that the awareness of trademark protection of the prior power is weak, and it also shows that the enterprises are not confident and irresponsible about their goods and services.

"Excessive shortage" will bring many side effects: it should belong to its own trademark and be registered by others, but it will fall into a time-consuming legal dispute, and heavy years of hard work, the value and goodwill created may become "dressing for others".

So, how should we deal with trademark offensive and defensive? The answer is very simple.

First of all, establish a strong sense of trademark protection, develop products and develop inferior products yourself.

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Although a registered trademark costs a certain fee, it should be negligible for any enterprise based on long-term development.

The acquisition of a registered trademark not only helps to prevent infringement and counterfeit, but also establishes brand image. One step further, even if the value of a registered trademark can not be reflected at any time, as long as the trademark itself is significant, it is also very easy to pfer it at a high price or allow others to use it.

At the same time, having a registered trademark can also strengthen the brand awareness of enterprises.

The strength of aggregated enterprises will promote the development of enterprises.

Just imagine the development of an enterprise that does not even have a registered trademark.

Secondly, we should establish an omnibearing trademark defense system, including the use of "joint trademarks" and "defensive trademarks".

The so-called joint trademark refers to a trademark owner who registers several similar trademarks on the same commodity, or registers several identical or similar trademarks on different commodities of the same category. These similar trademarks are called joint trademarks.

The joint trademark is one of the trademarks, which is called the main trademark, also known as the positive trademark.

The purpose of registration of joint trademarks is to protect their main trademarks from imitation or partial copying.

Because of the particularity of the function and function of the joint trademark, one of the trademarks is not used without being revoked by the State Trademark authority.

Because the joint trademarks are similar to each other, the joint trademarks should not be separated, used or pferred across classes.