Pepsico Fashion Sports Brand Fully Adapted To Chinese Market
PepsiCo is a global brand with more than 100 years of history. Apart from Pepsi Cola and other beverage products, it has also carried out a 360 degree new extension of catering, food and sportswear products.
Pepsi
motion
As a member of the PepsiCo brand in the US, PepsiCo's dynamic fashion style has been a fashion sports apparel brand for young people in many major markets, including the United States, Russia and Japan for many years. It is a representative of PepsiCo's popular culture.
Brand positioning: the only brand that can fully adapt to the Chinese market is the brand personality of the international fashion movement: sharp edged, courageous, challenging, intelligent and attractive. The brand advocates: break through the desire, encourage young people to dream, pursue higher, and seek to break the brand target: becoming the first fashion for young people to choose.
Clothes & Accessories
Brand brand Romance: the 2005 THIS IS PEPSI terminal revolution, to create a perfect sale of Pepsi sports in 2004, the summit of 2004, the establishment of 15 national marketing centers, the strengthening of services, and the improvement of market reaction speed. 2003, the integration of Pepsi sportswear and the introduction of new sports terminals, the creation of Pepsi sports PEPSI SPORTS.1998, with Pepsi
Popular
The shoe opens up a new market space and is born in China.
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