Compared to data fraud, more frightening is the quality of products, there are many problems, many netizens complain that they have been a network of red pit, the purchase of net red product quality problems, however, to find the business behind the complaints were ignored, the Internet red social networking platform complaints have not heard.

Net red belt goods behind the "goods" problem is not small.

The people's daily, entitled "net red" product, relies on the quality of flow, reported that the children's portable baby car, which is called "walking the baby's artifact" by many nets, has a safety risk of 100% of the sampling results, and there is a situation where businesses can not provide quality testing certificates.

The problems behind some net red products are also worth worrying. The luminescent ice blocks are built with LED small bulbs, but once they are eaten by mistake, they will endanger their health. The popular whitening products secretly add illegal chemical components and release formaldehyde when they are used. The luminous balloons are sought after, but they are liable to explode when exposed to open flames or high temperatures.

How to guarantee the quality of the "net red" product and effectively prevent the related security risks is an urgent problem to be solved.

As for the net red or KOL who popularize these net products, many of them are not clear about the quality of the products, though sometimes they are inadvertently promoting the inferior products, but they are also hard to blame.

Some of the stronger net red both do the content and open the electricity supplier. In order to take into account the brand influence, and also are responsible for product sales and operation, they are able to control and sell the product quality.

Tong Yanjun, director of the electricity supplier of net red clothing, said: "the net red supply chain not only ensures timely delivery, but also ensures the quality of products. Most of the users of the network are mostly fans of the net, relying on fans effect and word of mouth. Once the product has quality problems, word of mouth is broken, and fans are easily lost, and sales are down.

Therefore, our supply chain needs to ensure that fans will only be returned because of the style and size, but not because of quality problems.

However, more net red is some pure content goods, these net red do not have enough product identification ability and after-sale ability, in order to earn advertising fees, ignore the quality problems of products, exaggerate the effectiveness of publicity products, and so on, they form a naked marketing and promotion relationship with product businesses. Even net red does not feel that they need to take responsibility for product quality. If fans buy products, if there is a problem, they can directly find businesses.

According to the provisions of the advertising law, advertisements should be truthful, legal, and should not contain false or misleading contents. They should not deceive or mislead consumers, or they will constitute false advertisements.

If a false advertisement is issued, the administrative department for Industry and Commerce shall order it to stop advertising, and order the advertiser to eliminate the influence within the corresponding scope, and impose a fine of three times or more than five times the advertising cost.

If there are more than three illegal acts or other serious circumstances within two years, the business license may be revoked in addition to a fine.

If an advertisement publisher knows or should know that a false advertisement is still issued, the administrative department for Industry and Commerce shall confiscate the advertising expenses and impose a fine of three times or more than five times the advertising cost.

Therefore, whether the advertiser or the "Internet red man" who releases the advertisement should ensure the authenticity of the information, such as the function, origin, purpose, quality, composition, sales status, honor and so on, in the advertisement.

The common means of network marketing such as employing water force, spending money to hire people, queuing up, and using PS effect diagrams are all false advertisements.

"These years, the red internet business has developed rapidly. Many net red and related institutions have paid too much attention to the operation and quick realization of the net red content, ignoring the long-term operation of net red IP. This includes some net red businesses eager to cash in the business, not identifying the partners, allowing fans to suffer losses, and ultimately hurting the net itself, not only facing the trust crisis of losing powder, but also may face legal sanctions."

A MCN agency official pointed out.