In the field of environmental protection, from technology to fashion, companies are moving, and sports brands will not fall.

So Adidas sold about 1000000 pairs of marine plastics last year, and this year it launched a 100%. Nike also launched this year's environmental protection series of sports shoes, shoes are all made of pure white sustainable materials.

CONVERSE has to keep up with this movement. But it's a bit different this time. It's about taking a personal emotional line.

In August this year, CONVERSE will make new "sustainable development" shoes from people's discarded jeans, called the new Renew Denim series. Because they are made of old denim, so each pair is unique.

Four years ago, a group of CONVERSE executives gathered to discuss the idea.

They invited CONVERSE employees to take out the old clothes that they did not throw away, including mustard yellow cardigan and colorful sundress, all of which were tailored and tailored, and finally turned into a pair of customized CONVERSE shoes.

Then they found that everything around them could be used as shoes materials, and then turned into an interesting work. Brandon Avery, vice president of CONVERSE innovation, grabbed a stack of stationery from the desktop, and then a pair of CONVERSE "mail shoes" came out.

But these can not be mass and large-scale production. Making millions of pairs of shoes with all kinds of material is a nightmare for the logistics department.

So CONVERSE decided to start with everyone's jeans.

In the United States alone, Guangdong is sold every year. The cowboy capital of Xintang, China, is produced every year, which is accompanied by a large number of toxic chemicals brewing and dye wastewater, causing serious environmental damage to ecosystems and communities.

So CONVERSE and the British second-hand clothing retailer Beyond Retro cooperate to provide them with a large number of recycled jeans, and steam their pants and clean them effectively, and turn them into remanufactured fabrics, then use steel dies and hydraulic presses to make them into ChuckTaylor All Star and Chuck 70 CONVERSE shoes.

This Renew Denim series is only a branch of CONVERSE's environmental protection.

The new Renew environmental protection series includes three series, including Renew Denim, and the rest are Renew Canvas and Renew Cotton.

The former is recycled material, which uses recycled polyester fiber extracted from 100% recycled plastic bottles to make imitation cloth shoes.

The latter is the development of new materials -- collecting scrap in the workshop shoe making process, and making the Imitation cotton canvas into a regenerated mixture containing 40% recycled cotton and polyester fiber, and finally spinning it into a yarn for making shoes.

Renew Canvas will be launched in the global stores in July 5th. Renew Cotton is expected to launch in 2020 due to material remanufacturing. The Renew Denim series made from jeans will be launched in August. There are three shades of cowboy tonal. The price is expected to be US $90, and the scale will continue to expand next year.

For CONVERSE, this not only reflects its ability to recycle materials, but also conforms to the wave of environmental protection, but also shows the individualized concept of CONVERSE.

How much impact these sustainable shoes have on environmental protection is unknown, but at least they have done everything they can to expand sales or comply with environmental protection.