How can the business of solid women's clothing store make 10000 daily turnover? For today's women's clothing owners, the consumption demand of the market is large, but the competition pressure is also very great. What should we do if we want to run our own physical clothing store in a competitive environment? Today Xiaobian is trying to solve the problem by choosing several storefront stories.

One /

Tips - find pretty girls as salesmen

Zhu Luofen said that the trend of women's wear changed rapidly, and she was turning magazines every day to improve her sensitivity to clothes. Every night after closing, she asked the four store managers to come together with the salesmen to make a conclusion and discuss how to do better tomorrow. In fact, the saleswoman in this shop is very pretty. The girls are all specially sought by them. They can not only be good fitting models, but also these people are very knowledgeable about the costumes, and can help the guests to match the whole body, so that they are very fond of guests.

In addition, the general clothing store is not available before filling, or three or four times a month. This store stores two goods every Tuesday and six regularly. Wednesday to Sunday, Zhu Luofen will go to the field to purchase goods, she also specially employed two people in the field for her to see goods, choose goods, even if a dress sells well in her shop, she also sells only 40 pieces.

Two /

Tips - sending new messages

The women's clothing store has been open for nearly 4 years, during which more than 40 thousand member customers have been developed. Solid women's clothing store business skills, as long as the new goods to the store, the more than 40 thousand text messages will follow, the cost is quite a lot, but because a lot of customers came to hear news, so some of the better new products will sell quickly, this SMS cost is also very valuable.

Zhu Luofen told reporters that before she went to buy goods, she tried every means to get goods from the manufacturers, but they did not necessarily give them. Now these manufacturers are giving her the initiative to deliver, and goods to pay again. The management skills of solid women's clothing store, the maximum consumption of customers in her shop is up to 48500 yuan, and a customer who consumes 150 thousand yuan in her store in a month can get the recognition from these manufacturers and old customers, which is the most satisfying for Zhu Luofen.

Now many people in Wenzhou have asked to join, Zhu Luofen said that she was planning to run a company after years, and make women's clothes shop into an enterprise.

Three /

The following are the 10 ladies' sales tips summed up by Ms. Zhu.

(1) salesmen can try on clothing at any time to attract customers' attention. But keep the clothes neat and clean.

(2) do not stand in the doorway to jam the passageway. When you have nothing to do, do not stand still foolishly. You should act as if you are busy. Put on some clothes at random on the cash register, sort out the goods, try on your clothes and memorize the rest of the code. Don't give the customer a high pressure, don't let the customers feel you are smart.

(3) when customers enter the door, do not immediately introduce the goods (except the old customers), so as not to frighten the guests away. Let her take a look first. You secretly observe her consumption level, shape, age, temperament, suitable for wearing several clothes, especially to pay attention to the problem of broken code, do not fit her code, do not introduce random, so as to avoid self defeating. If she shows interest in a product, she can introduce it. For example, her eyes remain on a dress, and when she touches her hands, you can tell her "you can try it on" very quickly, and go somewhere fast (she might have tried this dress before). If customers go straight to the mirror and enjoy themselves, then look at the items. You'd better not disturb her, because she is a wandering type. Unless you are bored, you want to play with her and bustle the shop atmosphere.

(4) try to wear the code that best suits her to make sure that the size is accurate and correct, so that customers will not be bored.

(5) try to figure out the psychology of the customer, such as what she means by that sentence. The best way to do that is to consider yourself and the customer transposition. That is, assuming that I am the customer, then what will I think and do when I enter this store, what do I mean by this sentence? The success of a transaction is viewed as a challenge to its strength.

(6) when customers come in several batches, when they are too busy, they should first receive strong and strong customers. Strictly prohibit Dragonfly style water service, especially when it comes to the critical time of fast payment (if you contact other people at this time, the customers who are paying will probably have to change their buying ideas temporarily, and may not get anything in the end).

(7) to accompany her customers, she should first deal with her companions and persuade her companions. If you can introduce to her companion, "how is this dress for her?" and so on, because only by the recognition of peers can customers have the confidence to buy it. Therefore, do not hurt her companion's self-esteem, such as "you can't see well".

(8) when introducing, you should be calm and optimistic, and actively face the customers, and introduce them patiently. Do not do any negative actions in front of guests, such as yawning, stretching and picking up nostrils, otherwise business will fail. The best place to stand is to use the form of blocking guests (with varied methods), so that the salesperson should cooperate with each other.

(9) clothes worn by customers should not be hung up before customers leave. She should be free to take it or casually put it on the cashier.

(10) the clothes that customers try on should say: "just this one," do not say, "do you want this one?" For customers with purchasing power, they should introduce more, sell vigorously, and never give up easily. When receiving cash, the money should be sent quickly (never hesitate to customers) and check the authenticity of coins.