On August 18th, Semir's investment platform for baby life was officially released in Wenzhou today. Beth's core investors include Shanghai Semir Investment Co., Ltd. and Korea ISE fund.

It is understood that the founder and CEO Shi Ming Le, who had been in charge of the operation and management of offline stores in Semir for more than ten years before starting a business, was briefly introduced into the new retail department.

Shi Mingle introduced at the conference site: "there are 1 stores in Semir, and the annual touches reach 950 million, which are vertically in the 2-5 line of China's mass market." In the next two years, the resources of more than 100 thousand employees, including Semir and Barbara, will be injected into the platform of 1.

It is understood that the core consumer group is the 25-35 year old young mother, the target group is 0-6 years old infants and young children, the target market is mainly 2-5 towns.

It is learned that Beckham app has quietly launched the test several months ago. APP includes sales of physical and service products, content knowledge of mother and child care and so on, and combines with the social e-commerce game.

It is reported that Beckham is an important attempt by Semir to cover the maternal and infant population and the sinking market. Beckham will invite Semir's brand store's shopping guide to be invited to be a partner. The user will be bound with the individual, and the consumption will be divided into the shopping guide itself. Beckham will share the new user data from the store to the original store. Please be sure that app will issue the Sen Ma shop coupons and guide users to the nearby stores.

In addition, Bei Bei, who backs Semir, will launch a long-term and in-depth cooperation with Alibaba. In December 2018, he invited Alibaba to reach a strategic cooperation agreement with Alibaba to build a new retail solution. Alibaba will provide new retail product solutions, new retail consulting and supply chain import services to Beckham, and Beckham will share the offline data resources acquired with the new retail mode with ALI.