In September 16th, the first overseas flagship store of ICICLE, the middle and high-end clothing brand of Shanghai Zhi he fashion industrial group (hereinafter referred to as "wo he group"), was officially opened to the public in the famous Paris 5th Avenue, George, and will officially open in September 19th.
ICICLE Paris flagship store is located at 35 George Fifth Avenue, which has undergone a long renovation project. Its retail area is more than 440 square meters. Inside and outside the building is designed by Bernard Dubois. It has modernism and minimalism, especially the entry of Oriental design elements such as niches.
Above: ICICLE George V flagship store
There are four layers of ICICLE George V flagship store: three of them display ICICLE's women's wear, men's wear, accessories, collectibles, fourth storehouses are bookstores and art galleries, and the interior decoration of the store still maintains the unique style of ICICLE, which is simple, natural, harmonious and integrated with the brand's simple fashion design style.
In addition, the high-end ICICLE Atelier dress designed by designer B e n dicte Laloux will also be sold in the George V flagship store.
For the Shanghai Wo Group, the opening of the ICICLE George V flagship store is very unusual. It is a new milestone in the group's international expansion plan.
In recent years, the Wo Group has been seeking to open up overseas markets. In 2013, Wo Wo Group opened the Paris ICICLE PARIS MODE and its Paris design center in 77 Raymond Pongale Avenue, Paris sixteen District, as an international platform to introduce world-class experts and creative talents.
In October 2018, the Wo Group announced the acquisition of the French fashion brand Carven at the price of 4 million 200 thousand euros, hoping to open up the European and overseas markets. In June this year, the wo group hired Balenciaga (Paris family) former EU president Daphn e Cousineau as Carven brand general manager, responsible for the brand's restart. (see "ornate ambition" report: the Shanghai Wo Group officially announced the acquisition of the French classic fashion brand Carven; the Shanghai Wo group hired Balenciaga former European president as the general manager of the French women's clothing Carven.
The group was founded in 1997. It is a member of China's advanced garment industry. It is characterized by simplicity, high end and contemporary character and natural fabrics. The Wo Group is also a full business chain fashion company with design, manufacturing, logistics, retailing and franchising.
According to the official website data of the Wo Group, total retail sales in 2017 totaled 1 billion 630 million yuan, an increase of 23% over the same period last year. By the end of October 2018, he has opened more than 250 shops (including franchised stores) in China.