First, an overview of the rapid development of 1 and blogs has greatly deepened people's impression of Web 2. Blog can never fully represent the fundamental idea of Web 2.

2, the "community network" based on real people can make full use of the wisdom of the masses, and the wisdom of the masses will represent the future of the Internet.

The 3 and three streams of enterprises are able to make products, because anyone can do it and copy them; second class enterprises do platforms, so that others can trade on their own platforms. You are not irreplaceable. First class enterprises do community, who have community members and their social relations, who have irreplaceable network resources.

The beloved is being questioned by more and more people. Is Web 2 a flash in the pan? Or is there a limitless scene behind it? Is the concept of Web 2 vague or is the impetuous Internet industry not really understanding the true meaning of Web 2? Two, blog's three major accusation. The blog platform is the first to get red in the Web 2 website. At the same time, the shortcomings of blogs are also exposed. People also think that the blog has "three big accusation": 1, blog is not reliable: most blogs are unreal people and unreal contents, false names, false identities, false contents, false replies and so on. Recently, Web 2 Internet.

2, blog interaction is difficult: Although blog content will be published, someone will reply, but you often do not know who these people are and what their purpose is.

When you want to have deep communication with him, you often can't find these tourists.

3, blog promotion speed is slow: the traditional blog platform can not reflect the "network effect" of the Internet.

Network effect means that the growth of blog attention degree (network value) is the square or N power of the growth of network base.

Based on these characteristics, Holland Web 2 observer Bob Stumpel believes that there will be no more than 1000 people in the world who can support their lives in the form of blogs.

Although blogs will not die out, it is by no means another big business opportunity on the Internet. It is just a supplement and embellishment to the Web2.0 platform. Most people will not pay for blogs.

The essence of the three, Web 2 platform, since the blog can not represent Web 2, what is the real Web 2 website? What is the difference between Web 2 and the Internet that we are familiar with? When we understand the limitations of the blog, it is not difficult to understand what the real Web 2 Technology platform is.

First of all, it should be the general information portal platform. With the same portal network, users do not need professional programming skills to easily build their own personal business blogs, enterprise websites, community gateways, online shopping centers, and so on, so as to ensure the universality of the participants.

Second, it is a scalable platform. Under the platform, there are tens of thousands of personal business blogs, enterprise websites, industry portals, regional portals, etc., which completely break through the "small community" and "small circle" of the traditional blog platform, and enlarge the exhibition stage of bloggers and website owners.

Finally, it has strong integration capability. The website owners of various enterprises, industries and regional portals can create public areas for blogs, provide articles, commodities, and supply and demand for blogs to display the stage. The website blog display function of all the peer portal websites can be integrated with blog resources published very well.

At the same time, the authenticity of the network can not be ignored. The social network built on real people can make full use of the wisdom of the masses. For example, millions of real dictionary knowledge on Wiki - the wisdom of the masses represents the future of the Internet.

Four, "trust" is the cornerstone of Web 2 business. When the Internet just entered our life, it was once complacent because of its participation in the mystery of individuals. With the wide application of Internet, we now find that in the Internet world, trust is also the glue that links social and commercial relations.

An Internet without trust is not far away; similarly, Web 2 without trust is also without future.

There is an urgent need for a revolution of trust in the Internet.

The first step of this revolution is to return to the authenticity of business relations.

Blog should be real, tourists should be real, otherwise you can not do business; enterprises should be real, customers should also be real, otherwise you can not do business for a long time; search results should be real, the content should also be true, otherwise you can not do business.

Five, "community" is the future of Web 2. Blog is not the future of Web 2. So where is the future of Web 2? The future of Web 2 is in the community and in the "community network".

In real society, we can take the community as the basic unit and form a valuable "community network" on the Internet. As long as our members are real, they share common interests or interests, and your portal platform can facilitate their interaction.

The only difference between the "community network" and the offline community is that the 2000~3000 community under the network can not be managed, but the online community can reach millions or billions.

Not only can you trust each other in these huge communities, but also the huge scale of the community has greatly improved the business opportunities of each member of the community (network display and promotion effect).

The biggest problem in the Web 2 debate is whether the Web 2 website has a profit model and when it will be profitable. The six Web 2 profit model is one of the biggest issues in the debate.

1, Web 2 technology platform, introducing the concept of portal, through the Web 2 blog, forum, form, yellow pages, Q & A, RSS and other functions, organize and aggregate the core resources of the portal; 2, portals provide "access", "home" function: "access" refers to the relevant target customers, through "search, connect" and other ways, into the customer's website.

The "home" means that the portal website provides platform and network space for customers to feel rooted.

The Web 2 profit model requires real value for your customers, and you can collect money from them.

Everyone knows that there is no free lunch in the world!

Seven, stick to Tipping Point, everything is popular and accepted. It has its own critical point. When we believe that the number of people in this matter has broken through the Tipping Point, its popularity is almost overwhelming.

Under the Web 2 mode, everyone can do his own community, and every enterprise can do business community.

A point of effort brings not a single harvest, but a zero gain. Nine points of effort do not bring nine points of harvest, but a zero profit. Only when your community network is large enough, will the community network break through the critical point and live, and your hard work will achieve great results.

Most people and enterprises gave up before the arrival of Tipping Point. Only a few people could stick to the day of victory. I hope you are one of the few.