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<p><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><a href="//m.pmae.cn/news/hangye/20130530/344578."><span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><span lang="EN-US"><font color="#0000ff">阿迪達(dá)斯</font></span></span></a></span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">在</span><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><a href="//m.pmae.cn/news/hangye/20130604/345346.html"><span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><span lang="EN-US"><font color="#0000ff">淘寶網(wǎng)</font></span></span></a></span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">的打假正陷入一
種</span></font><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">囚徒困境</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">。
阿迪達(dá)斯有限的精力只能寄望于率先打掉那些營(yíng)業(yè)額較大的售假網(wǎng)店</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">;</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">但對(duì)于規(guī)模較小的中小網(wǎng)店,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">假貨</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">頗有打也打不盡的勁頭。
大量售假網(wǎng)店,有的開始考慮轉(zhuǎn)型,而有的則采?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">技術(shù)手段</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">依然</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">野蠻生長(zhǎng)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil
y:Arial; mso -bidi -font -family:Arial '' '-'font face ='??' '???.
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">這生意沒法干了。
</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">淘寶某商家洪波</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">(</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">化名</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">)</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">告訴記者。
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 洪波口中的</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">生意</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">是指他開在淘寶上的阿迪達(dá)斯鞋服店。
</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">5</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">月中旬,因?yàn)榫W(wǎng)店被阿迪達(dá)斯有限公司</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">(</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">下稱</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">阿迪達(dá)斯</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”)</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family
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</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">這次的規(guī)模很大,我身邊很多朋友都被投訴了,可能有上千家。
?????????????-(spanananlang ='?- US' style ='font -family: Arial, font -ssssssize: 9pt '????????????-(spant -spananant (# # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # -font -family:Arial;mso -bidi -font -family:Arial `? ???.
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 來(lái)自淘寶的數(shù)據(jù)稱,淘寶曾協(xié)助阿迪達(dá)斯在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年處理了</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">1000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">多家涉假店鋪。
雖然</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2013</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年以來(lái)的這一數(shù)據(jù)還未可知,但至少表面上看來(lái),阿迪達(dá)斯淘寶打假的成效或許并未達(dá)到預(yù)期。
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在淘寶上搜索阿迪達(dá)斯,眾多售價(jià)在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">100</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">元以下的產(chǎn)品,仍然比比皆是。
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。約trong><span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">店主通過(guò)</span></strong></font></span><strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span></strong><strong><span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">技術(shù)手段</span></strong><strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span></strong><strong><span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">避損</span></strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><o(jì):p></o:
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 今年</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">5</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">月中旬以前,洪波在淘寶網(wǎng)店售賣阿迪達(dá)斯產(chǎn)品的生意一直十分興隆。
以其</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2013</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年春節(jié)前的銷量為例,店里當(dāng)時(shí)每天流水可達(dá)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">1</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)元,按</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">30%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">的凈利潤(rùn)計(jì),每天下來(lái),</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">3000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-h
ansi -font -family:Arial;mso -bidi -font -family:Arial '' -'font face ='? '' ? ? ?? ??? ?? ??.
</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">{page</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">_</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">break}<o(jì):p></o:p></span></p>
<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 但好景不長(zhǎng),在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">5</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">月份,洪波的淘寶店接到了淘寶刪除售假商品的通知。
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與此同時(shí),為了暫避阿迪達(dá)斯的打假風(fēng)波,不少網(wǎng)店在被投訴后,都選擇了上架</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">耐克產(chǎn)品</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">,而原有的</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">阿迪達(dá)斯暢銷產(chǎn)品</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"
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依據(jù)淘寶的規(guī)定,藍(lán)冠積分為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">10001</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">~</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">20000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">分,由于洪波的這一朋友沒有通過(guò)虛假成交來(lái)刷高店鋪評(píng)級(jí),按照</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">一個(gè)成交才會(huì)有一個(gè)好評(píng)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span sty
le="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">來(lái)估算,該商家至少成交了</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">1</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)單冒牌阿迪達(dá)斯鞋服。
</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">以平均單價(jià)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">70</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">元左右、</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">30%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">凈利潤(rùn)率估算,他至少賺了</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">21</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Ari
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<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 然而,有趣的是,與洪波準(zhǔn)備老老實(shí)實(shí)轉(zhuǎn)型不同,他朋友的藍(lán)冠店鋪雖然也被投訴了,但通過(guò)一些</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">技術(shù)手段</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">,目前其店鋪又解除警報(bào)可以正常銷售了。
‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `
<p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">所謂的技術(shù)手段有很多。
譬如很多人會(huì)同時(shí)注冊(cè)多個(gè)店鋪</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">ID</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">,被封掉一家店就會(huì)將假貨轉(zhuǎn)移到另一家未被處罰的店繼續(xù)銷售</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">;</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">另外,對(duì)于積分很高、商譽(yù)好、易被淘寶推薦和消費(fèi)者容易搜到的店鋪,如果重新開辟一個(gè)店鋪,將會(huì)損失包括老客戶在內(nèi)的許多資源。
?? ?? ???? ??? ?? ?? ??? ???? ?? ??? ??? ?? ????.
?????????????-(spanananlang ='?- US' style ='font -family: Arial, font -ssssssize: 9pt '????????????-(spant -spananant (# # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # -font -family:Arial;mso -bidi -font -family:Arial `? ???.
‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `
‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。約trong><span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">先向大網(wǎng)店</span></strong></font></span><strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span></strong><strong><span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">開刀</span></strong><strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span></strong><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><o(jì):p></o:p></span></p> <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">如今,在淘寶上搜索,售價(jià)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">100</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">元以下的</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">‘</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">阿迪達(dá)斯產(chǎn)品</font></span><span lang="EN-US" style="font -family: Arial; font-size: 9pt">’</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">還是非常之多,但在現(xiàn)實(shí)情況下,怎么會(huì)有</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">200</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">元以下的阿迪達(dá)斯產(chǎn)品</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">?”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">以洪波的經(jīng)驗(yàn)判斷,這些冒稱</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font -family: Arial"><font face="宋體">阿迪達(dá)斯網(wǎng)店</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">的</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">100</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">元以下的產(chǎn)品應(yīng)是阿迪達(dá)斯的投訴目標(biāo)。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 來(lái)自天貓阿迪達(dá)斯官方旗艦店的陳列顯示,其產(chǎn)品標(biāo)價(jià)多為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">200</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">元左右及以上,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">4368</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">件商品中僅有</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">3</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">款 ‘font /fonnt (# # # # # # # # # # so-hansi -font -family: Arial; mso -bidi -font -family: Arial (Arial) > ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"> 然而,</span><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><a href="//m.pmae.cn/news/caijing/20130425/339307.html"><span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><span lang="EN-US"><font color="#0000ff">阿里巴巴</font></span></span></a></span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">公關(guān)部高級(jí)經(jīng)理羅靜卻不認(rèn)為僅憑價(jià)格就能認(rèn)定賣方為假貨:</span></font><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">商品的真?zhèn)问怯善放茩?quán)利 ??? ??? ??? ??? ? ??? ??? ???? ??? ??? ???. ?????? ??????? ? ?? ??? ???. ???? ?????? ?? ???? ???? ????? ???. </font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”{page</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">_</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">break}<o(jì):p></o:p></span></p> <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 《中國(guó)經(jīng)營(yíng)報(bào)》記者了解到:淘寶方面提供的假貨鑒定流程通常是,品牌持有人</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">(</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">如阿迪達(dá)斯</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">)</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">在淘寶上發(fā)現(xiàn)了可疑網(wǎng)店,然后向淘寶投訴這些網(wǎng)店</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil y: Arial; mso-bidi-font-family: Arial"><font face="宋體">售假</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”;</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">淘寶按照投訴信息,經(jīng)過(guò)初步判斷,給淘寶網(wǎng)店店主下發(fā)通知</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">;</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">店主接到通知后,可以通過(guò)申訴以表明所售產(chǎn)品是真品。 ?? ??? ??? ???, ???? ? ???? ??, ???? ???? ??? ?? ??. ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">淘寶網(wǎng)從成立之初就建立了通過(guò)機(jī)器系統(tǒng)排查和人工專業(yè)團(tuán)隊(duì)巡查等系列機(jī)制,并在消費(fèi)者購(gòu)買的所有環(huán)節(jié)嵌入維權(quán)平臺(tái),處理流程對(duì)消費(fèi)者完全透明,公司擁有超過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">名的知識(shí)產(chǎn)權(quán)侵權(quán)管理的專職人員,并且通過(guò)主動(dòng)打擊、商品抽檢等多種方式加強(qiáng)對(duì)商品信息的管理力度。 ?????????????-(spanananlang ='?- US' style ='font -family: Arial, font -ssssssize: 9pt '????????????-(spant -spananant (# # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # -font -family:Arial;mso -bidi -font -family:Arial (Arial)’ ???. ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 然而從被查處的網(wǎng)店和搜索情況來(lái)看,無(wú)論淘寶,還是品牌商,都會(huì)首選銷售假貨規(guī)模較大的網(wǎng)店</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">入手</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">打假。 ??? ??? ?? ??? ?? ???? ???? ???? ???. ?? ?? ??? ????? ?? ??? ??? ??? ? ??? ? ?? ??? ??? ? ??. ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` ‘sspanstyle = ‘font -sssssssize: 9pt, msoasssaasssaasssaaassaaasspan style = ‘????spanstytttttssyyyyle = ‘sspant -ssassssssssssss -sss -ssssaaassassssssaasssaytttttttt????? msosppsspanspansspansayyyyyyyttttttttttssssssssssssssssssss??? ????? ?? ???? ?? ? ??? ??. ??? ? ????? ????? ???? ??? ????? ?? ??? ?? ?? ??. 至于假貨店主,要么轉(zhuǎn)售自主品牌,要么轉(zhuǎn)售真品,從長(zhǎng)遠(yuǎn)來(lái)看,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">套牌錢</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">是賺不下去的。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。約trong><span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">阿迪打假為渠道下沉鋪路</span></strong></font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><o(jì):p></o:p></span></p> 'font face ='?? '-'span style ='font -size: 9pt, mso -asicii -family:Arial, mso -hansi -fonnt -family: Arial'? ??'mso -bidi -font -family:Arial'? ??? ??? ???? ?? ???, ????? ?? ???? ??. ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 然而,耐人尋味的是,被阿迪達(dá)斯和淘寶異口同聲稱為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">常規(guī)合作</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">的打假投訴,背后也許隱含著更多深意:鞏固既有市場(chǎng),為進(jìn)一步的渠道下沉做準(zhǔn)備。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 在經(jīng)過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2008</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">年北京奧運(yùn)會(huì)后的高庫(kù)存處理調(diào)整期后,阿迪達(dá)斯在中國(guó)的市場(chǎng)份額已經(jīng)直逼耐克。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 市場(chǎng)數(shù)據(jù)和分析公司歐睿咨詢</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2013</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">3</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">月發(fā)布的研究報(bào)告顯示,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">年,</span><span lang="EN-US" style=" font-family: Arial; font-size: 9pt"><a href="//m.pmae.cn/news/hangye/20130610/346250.html"><span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><span lang="EN-US"><font color="#0000ff">耐克</font></span></span></a></span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">占據(jù)中國(guó)體育運(yùn)動(dòng)服飾市場(chǎng)</span></font><span lang="EN-US" style="font-family: Arial; font-size: 9pt">12.1%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">的份額,阿迪達(dá)斯緊隨其后為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">11.2%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ,排名第三的安踏則為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">5.8%</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">我們的低線城市擴(kuò)張戰(zhàn)略在中國(guó)是非常成功的。 </font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">阿迪達(dá)斯回復(fù)稱,在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">通向</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2015</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">之路</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face=" 宋體">戰(zhàn)略的指引下,阿迪達(dá)斯計(jì)劃在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2015</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年到達(dá)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">1400</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">個(gè)國(guó)內(nèi)低線城市。 目前,阿迪達(dá)斯在超過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">900</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">個(gè)國(guó)內(nèi)低線城市運(yùn)營(yíng)店面,其中,僅</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,就有</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">400</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">家阿迪達(dá)斯新店開在低線城市。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 阿迪達(dá)斯淘寶打假的行為是否會(huì)驅(qū)使這些冒牌商品低價(jià)流向低線城市,進(jìn)而沖擊阿迪達(dá)斯開在當(dāng)?shù)氐膶?shí)體店鋪</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">?</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">阿迪達(dá)斯的回復(fù)是</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">不擔(dān)心</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso -bidi -font -family:Arial '' '-'font face ='??'? ???? </font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">{page</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">_</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">break}<o(jì):p></o:p></span></p> <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。?font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">根據(jù)我們的品牌調(diào)研顯示,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年我們已經(jīng)提升了在低線城市消費(fèi)者心目中的地位,品牌知名度、喜好度、考慮選擇都顯著升高。 在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,我們?cè)诟鱾€(gè)渠道,包括電子商務(wù)中,都看到了兩位數(shù)的增長(zhǎng)。 </font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">阿迪達(dá)斯集團(tuán)大中華區(qū)新聞發(fā)言人說(shuō)。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 就目前而言,中國(guó)低線城市當(dāng)下的網(wǎng)購(gòu)規(guī)模受物流等相關(guān)因素的影響,市場(chǎng)規(guī)模仍然有限,這也讓阿迪達(dá)斯少了網(wǎng)上打假的</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">后顧之憂</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">:假貨流向低線城市沖擊其在該地區(qū)的實(shí)體店鋪銷量。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> ?。約trong><span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">打假與假打</span></strong></font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt"><o(jì):p></o:p></span></p> 'span style ='font -size: 9pt, mso -ascia -font -family:Arial, mso -font -family:Arial, mso -family: mso -bidi -font -family:Arial "' </font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">5</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">月底開始,針對(duì)女鞋、運(yùn)動(dòng)鞋、箱包幾大類目,淘寶展開為期一個(gè)月的專項(xiàng)整頓計(jì)劃,打擊假冒商品,重點(diǎn)關(guān)注的品牌則包括</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">NIKE</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">、</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">Adidas</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">、愛馬仕、路易威登、百麗等。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` 'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hannnt -family:Arial, mso -bidi -font -family:Arial (Arial)'? ??'??'? ?? ??? ??? ?? ? ?? ? ??. 淘寶公布的官方數(shù)據(jù)顯示,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,阿里巴巴集團(tuán)處理的侵權(quán)商品信息</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">9400</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)條,處罰會(huì)員</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">95</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)余人</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">;</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">而在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2011</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,這兩項(xiàng)數(shù)據(jù)分別是</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">6320</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)條、</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">70</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">多萬(wàn)人。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 但另一方面,淘寶打假的力度似乎隨著交易額的持續(xù)增長(zhǎng)反而有</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">相對(duì)下滑</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">的態(tài)勢(shì)。 同樣是來(lái)自淘寶的數(shù)據(jù),</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2011</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,淘寶和天貓</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">(</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">彼時(shí)仍稱為淘寶商城</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">)</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">總流水達(dá)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">4856</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Ar ial; mso-bidi-font-family: Arial"><font face="宋體">億元</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">;2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年,這一數(shù)額突破</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">1</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">萬(wàn)億元。 這就是說(shuō),淘寶和天貓的銷售額在</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年同比增長(zhǎng)超過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">100%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">,但其官方處理的打假信息同比增幅不足</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">50%</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 從淘寶公布的知識(shí)產(chǎn)權(quán)侵權(quán)管理人員來(lái)說(shuō),</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2011</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年時(shí),這一團(tuán)隊(duì)已</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">超過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">人</font></span><spa n lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年則仍表述為</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">超過(guò)</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2000</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">人</font></span><sp # ‘E- US ’ style = ‘font -family: Arial;, font -sssssssssize: 9pt (E????span -span style = ‘font -ssssssssye: 9pt; ‘font -aaaaaaaassyyy -family: Arial;;;, mso -spansapanstyle = ‘font -syyytts s sssssye: 9pe: 9pt: 9pt;;, msoaasssssssssiaaaaaaasssssssssssssssss'font face ='??'? ??? ` 那么,這是否意味著</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年同比增加的約</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">50%</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">的打假工作量,是靠這個(gè)團(tuán)隊(duì)更多的加班來(lái)完成</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">?<o(jì):p></o:p></span></p> 'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hansi -family:Arial, mso -family: mso -bidi -font -family:Arial (Arial). 外界所能觀察到的是:</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">年,阿里巴巴集團(tuán)向所有品牌權(quán)利人開放了知識(shí)產(chǎn)權(quán)保護(hù)系統(tǒng)平臺(tái),品牌商團(tuán)隊(duì)只要通過(guò)該平臺(tái)提供侵權(quán)商品鏈接和證據(jù),淘寶在核實(shí)后即可予以刪除。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` <p><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體"> 換言之,</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">2012</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">年淘寶打假工作量的提升,一靠</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">外援</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">即品牌商舉報(bào)</font></span><span lang="EN-US 'style ='font -family: Arial;font-sssssize: 9pt '' '-(spanstyyle ='font -span style =font -sssize: 9pt, msoaaaaaassciaassyyyyy: Arial, mso -hansi -famsi -font -spanstytttttttttsssssssssssssssssssciefasscieassyyyyyyyyyyyyyyyyyyyyyy: Asyyyyyyyyy??' '2? ?? ???? ???? ?? ??? ????. ??? ??? ?? ???? ????? ??? ??? ??? ?? ????. ??? ???? ?? ??? ?? ?? ??? ?? ????? ??? ? ??? ? ? ???? ????. 而更加引起爭(zhēng)議的是:淘寶當(dāng)下的打假模式設(shè)計(jì)明顯屬于</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">“</span><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><font face="宋體">注冊(cè)自由、事后追懲</font></span><span lang="EN-US" style="font-family: Arial; font-size: 9pt">”</span><font face="宋體"><span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">。 ‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? ` ‘font face = ‘?? 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