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阿迪淘寶網(wǎng)打假“囚人ジレンマ”：偽ネットの店を売るのは野生で橫行します。

2013/6/13 15:43:00 30

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＜p＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//m.pmae.cn/news/hangye/20130530/344578."＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿迪達(dá)斯＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞在＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//m.pmae.cn/news/hangye/20130604/345346.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞淘寶網(wǎng)＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假正陷入一

種＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞囚徒困境＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞。

阿迪達(dá)斯有限的精力只能寄望于率先打掉那些營業(yè)額較大的售假網(wǎng)店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞但對于規(guī)模較小的中小網(wǎng)店，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞假貨＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞頗有打也打不盡的勁頭。

大量售假網(wǎng)店，有的開始考慮轉(zhuǎn)型，而有的則采?。?font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞技術(shù)手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞依然＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞野蠻生長＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y：Arial；mso-bidi-font-family：Arial">＜font face=宋體">はい。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜v:shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"＞＜v:stroke joinstyle="miter"＞＜/v:stroke＞＜v:formulas＞＜v:f eqn="if lineDrawn pixelLineWidth 0"＞＜/v:f＞＜v:f eqn="sum @0 1 0"＞＜/v:f＞＜v:f eqn="sum 0 0 @1"＞＜/v:f＞＜v:f eqn="prod @2 1 2"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @0 0 1"＞＜/v:f＞＜v:f eqn="prod @6 1 2"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="sum @8 21600 0"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @10 21600 0"＞＜/v:f＞＜/v:formulas＞＜v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"＞＜/v:path＞＜o(jì):lock aspectratio="t" v:ext="edit"＞＜/o:lock＞＜/v:shapetype＞＜o(jì):p＞＜/o:p＞＜/span＞＜/p

＞

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶某商家洪波＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞化名＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞告訴記者。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　洪波口中的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞生意＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞是指他開在淘寶上的阿迪達(dá)斯鞋服店。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月中旬，因?yàn)榫W(wǎng)店被阿迪達(dá)斯有限公司＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞下稱＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family

：Arial"<知的財(cái)産権の侵害を訴えました。洪波はモデルチェンジを準(zhǔn)備するしかないです。

＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”＞＜span＞＜span stye=“font-size：9 pt；mso-asci-font-fant-mimimily：Arial；so-so-fofofofofofofofofofofofofofofofofofofofofofont-fofofofont-mimimil；Aral；sofofofofofofofofofofofofofofofofofofofofofofofofofofont-fofont-fofont-font-font-font千軒もあります。

＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”＞＜span＞＜font face=“宋體”＞＜span style=“font-size：9 pt；mso-asci-font-fant-milfont：Armoul”

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　來自淘寶的數(shù)據(jù)稱，淘寶曾協(xié)助阿迪達(dá)斯在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年處理了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞多家涉假店鋪。

＜font＞＜span＞＜span lang=“EN-US”style=“font-famimily：Arial；font-size：9 pt”2013＜span stye=“font-size：9 pt；mso-asci-font-fant-mimimily：Arial；so-fofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofoni=Amil＞＞＜Arifofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofont=Amil＞＞＞＞少なくとも表面的には、アディダス淘寶打假の効果は期待されていないかもしれません。

いくつかの偽のネットの店を売って各種の方式を通して、依然として寶を洗うウェブサイトで活躍します。

淘寶の上でアディダスを検索します。多くの価格は＜font＞＜span＞＜span lang=“EN-US”style=“font-famimily：Arial；font-size：9 pt＞100＜span＞＜foiance=“宋體”＞＜span style=“font-size=9 pt;sosom-Armfont-siza-Armfofofofofont-fofont-size：9 pt-Armfofofofofofofofofofofofont-fofofofofofofofofont-font-fofofofofofofofofofofofont-font-fofofofofont-商品は相変わらずです。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　?。約trong＞＜span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主通過＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞技術(shù)手段＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞避損＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o(jì):p＞＜/o:

p＞＜/span＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　今年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月中旬以前，洪波在淘寶網(wǎng)店售賣阿迪達(dá)斯產(chǎn)品的生意一直十分興隆。

以其＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年春節(jié)前的銷量為例，店里當(dāng)時(shí)每天流水可達(dá)＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬元，按＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的凈利潤計(jì)，每天下來，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-h

ansi-font-family：Arial；mso-bidi-font-family：Arial""""元は洪波の荷袋に橫になっています。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o(jì):p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　但好景不長，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞月份，洪波的淘寶店接到了淘寶刪除售假商品的通知。

淘寶は、洪波の店舗が販売している商品はアディダスの知的財(cái)産権を侵害しています。製品には標(biāo)識がなく、または誤った標(biāo)識が含まれていません。

店舗の商品が削除された後、3営業(yè)日の時(shí)間に洪波さんにクレームを提出させて、自分が休暇を売っていないことを証明するために資料をアップロードします。でないと、彼の店は閉鎖されます。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial”＞＜font face=宋體＞という知らせは、洪波を熱い鍋の蟻のように解決策を求めています。

彼は休暇を売るリスクが大きいと感じていたので、最終的に他のブランドのスポーツシューズに転売することにしました。

與此同時(shí)，為了暫避阿迪達(dá)斯的打假風(fēng)波，不少網(wǎng)店在被投訴后，都選擇了上架＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞耐克產(chǎn)品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，而原有的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯暢銷產(chǎn)品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"

＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hasi-font-family：Arial；mso-bidi-font-family：Arial”＞は緊急に下段されます。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜font face=“宋體”＞＜span style=“font-size：9 pt；mso-asci-font-family：Arial；mso-hasi-font-family；mso-bidi-font-family：Arial”＞洪波の友達(dá)がタオバオバオバオで偽のオンラインウェアを販売しています。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial”＞＜font face=宋體＞青い冠は一定の規(guī)模で、信用度が高いネットショップです。

依據(jù)淘寶的規(guī)定，藍(lán)冠積分為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞10001＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞～＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞20000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞分，由于洪波的這一朋友沒有通過虛假成交來刷高店鋪評級，按照＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞一個(gè)成交才會有一個(gè)好評＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span sty

le="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞來估算，該商家至少成交了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬單冒牌阿迪達(dá)斯鞋服。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞以平均單價(jià)＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元左右、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞凈利潤率估算，他至少賺了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞21＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Ari

l'<宋體">萬元です。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而，有趣的是，與洪波準(zhǔn)備老老實(shí)實(shí)轉(zhuǎn)型不同，他朋友的藍(lán)冠店鋪雖然也被投訴了，但通過一些＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞技術(shù)手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞，目前其店鋪又解除警報(bào)可以正常銷售了。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

譬如很多人會同時(shí)注冊多個(gè)店鋪＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞ID＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，被封掉一家店就會將假貨轉(zhuǎn)移到另一家未被處罰的店繼續(xù)銷售＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞另外，對于積分很高、商譽(yù)好、易被淘寶推薦和消費(fèi)者容易搜到的店鋪，如果重新開辟一個(gè)店鋪，將會損失包括老客戶在內(nèi)的許多資源。

そのため、技術(shù)的な手段で店舗の閉店警報(bào)を解除することも、損失を避ける主要な手段である。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜font face=“宋體”＞＜span style=“font-size：9 pt；mso-asci-font-family：Arial；mso-hasi-font-family；mso-bidi-font-family：Arial”＞では、洪波の友達(dá)は正規(guī)品を正規(guī)品として購入し、最終的に領(lǐng)収書を提出しています。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　?。約trong＞＜span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞先向大網(wǎng)店＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞開刀＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o(jì):p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　?。?font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞如今，在淘寶上搜索，售價(jià)＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元以下的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞‘＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯產(chǎn)品＜/font＞＜/span＞＜span lang="EN-US" style="font

-family: Arial; font-size: 9pt"＞’＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞還是非常之多，但在現(xiàn)實(shí)情況下，怎么會有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元以下的阿迪達(dá)斯產(chǎn)品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞以洪波的經(jīng)驗(yàn)判斷，這些冒稱＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font

-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯網(wǎng)店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞元以下的產(chǎn)品應(yīng)是阿迪達(dá)斯的投訴目標(biāo)。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　來自天貓阿迪達(dá)斯官方旗艦店的陳列顯示，其產(chǎn)品標(biāo)價(jià)多為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元左右及以上，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4368＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞件商品中僅有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞款

価格は＜/font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”＞100＜span＞＜font face=“宋體”＞＜span style=“font-size”

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞　　然而，＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//m.pmae.cn/news/caijing/20130425/339307.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿里巴巴＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞公關(guān)部高級經(jīng)理羅靜卻不認(rèn)為僅憑價(jià)格就能認(rèn)定賣方為假貨：＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞商品的真?zhèn)问怯善放茩?quán)利

人は認(rèn)定して、その上価格は決してある商品の真?zhèn)韦蚺卸à工胛ㄒ护螚l件ではありませんて、taobaoネットはブランドの権利者と更に多く協(xié)力することを望んで、共にウェブサイトの上でにせを売る商店に対して判斷と処理を行います。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o(jì):p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　《中國經(jīng)營報(bào)》記者了解到：淘寶方面提供的假貨鑒定流程通常是，品牌持有人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞如阿迪達(dá)斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞在淘寶上發(fā)現(xiàn)了可疑網(wǎng)店，然后向淘寶投訴這些網(wǎng)店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞售假＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶按照投訴信息，經(jīng)過初步判斷，給淘寶網(wǎng)店店主下發(fā)通知＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主接到通知后，可以通過申訴以表明所售產(chǎn)品是真品。

もし店主が異議がなければ、淘寶はこのネットストアを數(shù)週間、數(shù)ヶ月、ひいては閉店するかもしれません。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　?。?font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶網(wǎng)從成立之初就建立了通過機(jī)器系統(tǒng)排查和人工專業(yè)團(tuán)隊(duì)巡查等系列機(jī)制，并在消費(fèi)者購買的所有環(huán)節(jié)嵌入維權(quán)平臺，處理流程對消費(fèi)者完全透明，公司擁有超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞名的知識產(chǎn)權(quán)侵權(quán)管理的專職人員，并且通過主動打擊、商品抽檢等多種方式加強(qiáng)對商品信息的管理力度。

＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”＞＜span＞＜font face=“宋體”＞＜span style=“font-size”：9 pt；mso-asci-font-fant-milfont；Armsol；Armoul。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而從被查處的網(wǎng)店和搜索情況來看，無論淘寶，還是品牌商，都會首選銷售假貨規(guī)模較大的網(wǎng)店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞入手＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞打假。

これも意味しています。小規(guī)模な販売店は往々にしてきれいにしにくいです。

そのため、似たようなブランド商の偽物行為は根気よく続けるしかないです。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style=「font-size:9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial」＞＞これに対して、獨(dú)立電気アナリストの李成東さんはタオバオバオの難しさを見分ける店舗があります。

しかし、これらの販売業(yè)者がタオバオに具體的な証拠を提供しさえすれば、偽物は逃げ場がありません。

至于假貨店主，要么轉(zhuǎn)售自主品牌，要么轉(zhuǎn)售真品，從長遠(yuǎn)來看，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞套牌錢＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞是賺不下去的。

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＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而，耐人尋味的是，被阿迪達(dá)斯和淘寶異口同聲稱為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞常規(guī)合作＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假投訴，背后也許隱含著更多深意：鞏固既有市場，為進(jìn)一步的渠道下沉做準(zhǔn)備。

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＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　在經(jīng)過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2008＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年北京奧運(yùn)會后的高庫存處理調(diào)整期后，阿迪達(dá)斯在中國的市場份額已經(jīng)直逼耐克。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　市場數(shù)據(jù)和分析公司歐睿咨詢＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月發(fā)布的研究報(bào)告顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年，＜/span＞＜span lang="EN-US" style="

font-family: Arial; font-size: 9pt"＞＜a href="//m.pmae.cn/news/hangye/20130610/346250.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞耐克＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞占據(jù)中國體育運(yùn)動服飾市場＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞12.1%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的份額，阿迪達(dá)斯緊隨其后為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞11.2%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞

3位のアンステップは＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”5.8%＜span＞＜font face=“宋體”＞＜span style=“font-size”

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＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯回復(fù)稱，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞通向＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞之路＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="

宋體"＞戰(zhàn)略的指引下，阿迪達(dá)斯計(jì)劃在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年到達(dá)＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞個(gè)國內(nèi)低線城市。

目前，阿迪達(dá)斯在超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞900＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞個(gè)國內(nèi)低線城市運(yùn)營店面，其中，僅＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，就有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞400＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞家阿迪達(dá)斯新店開在低線城市。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　阿迪達(dá)斯淘寶打假的行為是否會驅(qū)使這些冒牌商品低價(jià)流向低線城市，進(jìn)而沖擊阿迪達(dá)斯開在當(dāng)?shù)氐膶?shí)體店鋪＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達(dá)斯的回復(fù)是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞不擔(dān)心＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;

mso-bidi-font-family：Arial"<>font face="宋體">

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞根據(jù)我們的品牌調(diào)研顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年我們已經(jīng)提升了在低線城市消費(fèi)者心目中的地位，品牌知名度、喜好度、考慮選擇都顯著升高。

＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”2012＜span＞＜span stye=“font-size：9 pt；mso-asci-font-fant-mimimily：Arial；so-fofofofofofofofofofofofofofofofofofofofofofofont-fofofofofofofofofofofofofofofofofofofofofofofofofont-mil＞＞＞＞＜Arifofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofofo二桁の成長を見ました。

＜font＞＜span＞＜span lang=“EN-US”style=“font-family：Arial；font-size：9 pt”＞＞＜span＞＜font face=“宋體”＞＜span style=“font-size：9 pt；mso-asci-font-fant-milfont：Armoul＞アディダス。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　就目前而言，中國低線城市當(dāng)下的網(wǎng)購規(guī)模受物流等相關(guān)因素的影響，市場規(guī)模仍然有限，這也讓阿迪達(dá)斯少了網(wǎng)上打假的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞后顧之憂＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞：假貨流向低線城市沖擊其在該地區(qū)的實(shí)體店鋪銷量。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial”＞＜font face=“宋體”＞淘寶と偽物は、コインの両面のようです。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月底開始，針對女鞋、運(yùn)動鞋、箱包幾大類目，淘寶展開為期一個(gè)月的專項(xiàng)整頓計(jì)劃，打擊假冒商品，重點(diǎn)關(guān)注的品牌則包括＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞NIKE＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞Adidas＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞、愛馬仕、路易威登、百麗等。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial”＞＜font face=“宋體”の一方で、タオバオバオバオバオバオバオバオバオバオバオバオバオバオバオバオバオバオバオの度數(shù)が強(qiáng)化されているようです。

淘寶公布的官方數(shù)據(jù)顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，阿里巴巴集團(tuán)處理的侵權(quán)商品信息＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞9400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬條，處罰會員＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞95＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬余人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial;

mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞而在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，這兩項(xiàng)數(shù)據(jù)分別是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞6320＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬條、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞多萬人。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　但另一方面，淘寶打假的力度似乎隨著交易額的持續(xù)增長反而有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞相對下滑＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的態(tài)勢。

同樣是來自淘寶的數(shù)據(jù)，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，淘寶和天貓＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞彼時(shí)仍稱為淘寶商城＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞總流水達(dá)＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4856＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Ar

ial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞億元＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，這一數(shù)額突破＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬億元。

這就是說，淘寶和天貓的銷售額在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年同比增長超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，但其官方處理的打假信息同比增幅不足＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　從淘寶公布的知識產(chǎn)權(quán)侵權(quán)管理人員來說，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年時(shí)，這一團(tuán)隊(duì)已＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞人＜/font＞＜/span＞＜spa

n lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年則仍表述為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞人＜/font＞＜/span＞＜sp

an lang=「EN-US」style=「font-family:Arial;font-size:9 pt」

那么，這是否意味著＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年同比增加的約＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的打假工作量，是靠這個(gè)團(tuán)隊(duì)更多的加班來完成＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜o(jì):p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style=“font-size：9 pt；mso-ascii-font-family：Arial；mso-hans-font-family：Arial；mso-bidi-family：Arial”＞＜font face=宋體＞淘寶はこれに対して多くの言葉がありません。

外界で観測されているのは、＜font＞＜span＞＜span lang=“EN-US”style=“font-famimimimily：Arial；font-size：9 pt＞2012＜span＞＜foiaface=“宋體”＞＜span style=“font-size：9 pt；soso-Armfofont-Armfofofofofofofofofofofofofofofofofofofofofofofofofont-mint-mint-fofofofofofofofofofofofofofofofofofofofofont-fofofofofofofofofofont-fofofofofofofofofofofofofoグループはすべてのブランドの権利者に知的財(cái)産権保護(hù)システムのプラットフォームを開放しました。ブランドのビジネスチームはこのプラットフォームを通じて権利侵害商品のリンクと証拠を提供すれば、寶を洗って事実確認(rèn)後に削除することができます。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　換言之，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年淘寶打假工作量的提升，一靠＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞外援＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞即品牌商舉報(bào)＜/font＞＜/span＞＜span lang="EN-US

「style=」font-family：Arial；font-size：9 pt";＜span style="font-size:9 pt;mso-asci-font-family:Arial;mso-hasi-font-family:Arial;技術(shù)的なバックグラウンドの改善。

人力の有限な情況の下で、寶を洗ってこのように休暇を取るのは間違いではありませんて、しかし同時(shí)にどうしても人に心配させます：ブランドの商のいまだかつて通報(bào)していない情報(bào)について、寶を洗ってどれだけ大きいかの主導(dǎo)的な打撃の力があります。

而更加引起爭議的是：淘寶當(dāng)下的打假模式設(shè)計(jì)明顯屬于＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞注冊自由、事后追懲＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

＜span＞＜span lang=「EN-US」style=「font-family：Arial；font-size：9 pt」＞＜o(jì):p＞＜o(jì):p＞＜span＞＜font＞＜p＞

＜p＞＜font face=“宋體”＞＜span style=“font-size：9 pt；mso-asci-font-family：Arial；mso-hasi-font-family；mso-bidi-font-family：Arial”＞先日、関連部門がネットショップに対してどのように課稅するかを検討しているようです。

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