"After 2 years of operation, I realized what kind of company I really wanted to build."

Fence net CEO Zhang Guohua told reporters.

From the simple group buying network, it has become a comprehensive family consumer e-commerce platform including network community, vertical Internet Mall and call center.

There are more than 10 million visits per day and 1 million 800 thousand registered members.

Sales in 2007 amounted to 640 million yuan, and will continue to grow at an annual rate of doubling.

Zhang Guohua is quite satisfied with such a pformation.

This kind of growth naturally attracts the attention of the capital market.

Two years ago, when the United States became a $3 million 300 thousand investment in the fund, hedge net announced yesterday that it had completed the second round of financing, and that the joint investment of Sweden Investor AB (Yin Ruida) and the United States warden international investment fund was $15 million.

The 2003 group was founded in Shanghai. The website was the first to put forward the concept of online group buying in China.

This idea is actually due to Zhang Guohua's own decoration experience.

Zhang Guohua said, at that time the family had to decorate, really toss about.

The entire decoration industry, hidden in the decoration of many tricky, and the choice of more and more decoration materials and so on, let him have no direction, in the face of such a complex bulk consumption, Zhang Guohua sprouting the idea of "hold together".

A chopstick is easy to fold, and ten chopsticks are as strong as iron.

So Zhang Guohua took group buying as a business mode and annotations on e-commerce platform.

However, as the scale is growing, Zhang Guohua feels that the development of the website has become a bottleneck.

"Group buying" is just a means of sales. It is a way of promoting products by manufacturers, not a business mode.

In order to change the high cost in the industrial chain, it is the only way to exploit valuable market by means of informationization.

Zhang Guohua said.

Since 2005, the worry free group buying network has gradually pformed into B2C. In 2006, it purchased the fence domain name.

In January 2007, when the phrase "group buying" became more and more popular, fence net replaced the worry free group buying network. Instead, it turned to the new generation family consumers who were going to register and get married in the country, and entered the marriage life.

At present, fence net covers the life and consumption fields such as decoration, wedding, school bus, community, etc., and has branches in Shanghai, Beijing, Nanjing, Hangzhou, Suzhou and other places. The sales volume has doubled for 5 consecutive years.

Zhang Guohua has told reporters that at present, hedge net has initially established a whole course consumption guidance, paction service and purchase guarantee system for the new generation family consumers.

However, the business model is not yet mature, and needs to be improved in terms of regional distribution, market share and the integrity of information provided to consumers. This is also the purpose of this financing.

It is reported that the financing will be used for e-commerce upgrading, business model improvement, and mergers and acquisitions of community and vertical e-commerce companies.

In terms of geographical coverage, cross region replication will be carried out.

Take East China as a base, accelerate the development to North China and Southern China area, take the first tier cities as the main coverage, and then cover the neighboring urban consumer groups.

At present, fence nets have been aiming at Ningbo, Wuxi, Guangzhou, Shenzhen and other places.

We are looking for the possibility of merging community and vertical e-commerce companies.

The localization community's understanding of local consumers and consumption habits, as well as vertical e-commerce companies in different fields of deep ploughing, can help fence fence to develop more subdivision areas.

Zhang Guohua said.

Zhang Guohua said that the current scale of the fence has reached the requirements of domestic listing, but at this stage, the company is still in the exploratory stage, and hedge net hopes to raise funds through private placement and expand the scale of development.

Du Jun, editor in chief: