The convenience store rule, the law of choice, the best place to shop, the Taiwan convenience store survey showed that 60% of the reasons for the failure were due to poor location.

Therefore, the choice of store locations must not be hasty.

As far as possible, the number of residents, the number of floating population, the consumption level, the cost habit and the moving line of several pre selected shops and business areas are listed and compared in detail. On the premise of estimating the profit situation of the shop site, the convenience store company development personnel are allowed to carry out field investigation and judgment, and finally determine the location of the store.

The rule of two compares and analyzes the joining policy. After deciding to invest in convenience stores, it takes a certain amount of time and effort to compare all franchising policies launched by convenience stores.

Although brand effect needs to be considered, it is more important for a franchisee to choose a most suitable policy.

The rule of three is a positive attitude to create a win-win situation. Regardless of whether the franchisees have experience in opening stores, they should comply with the franchising policies formulated by franchisees.

Avoid the result of empirical judgment errors and arbitrary operation process, resulting in various consequences that are not conducive to both sides. The franchisees should maintain a good mentality of cooperation, strictly abide by the rules and regulations of franchisees, and actively cooperate with franchisees in carrying out various operations.

The efforts of both sides can achieve the "win-win" effect.

In the case of a convenience store opening case, the case of one year's recovery of the investment and business situation: the median residential area, 4 bus stations and 2 bus terminal stations: Pudong New Area area: 90 square meters: 170 thousand yuan, 50 thousand of merchandise deposits, 120 thousand deferred assets and depreciation of fixed assets.

Speaking of form and KFC's form of joining some of the same, first mature shops, and then submitted to the franchisee entrusted to join.

Mr. Chen, who was laid off after 1998, began his convenience as a store manager and joined the convenience store company in August 2000 2 years later.

In his words, it was heartfelt exclamation: "no thought of laid-off gave me a chance to start my own business, and it was able to do so well. The initial investment was 110 thousand yuan in cash, including 50 thousand yuan of merchandise deposit and 120 thousand yuan, 40% of the deferred assets and depreciation of fixed assets, because at that time the company had preferential policies for laid-off workers, so the remaining 60% 72 thousand yuan was paid 2 years."

The bright shops, neat display and thoughtful service make people realize that convenience stores not only bring convenience, but also have more affinity.

Mr. Chen, who is well versed in the importance of service, said: "from the past seller's market to the current buyer's market, the oversupply of goods in the past has now turned into a supply exceeding demand for services.

In fact, the requirements of customers are not very high. We need timely supply of the commodities they need, the timely services they need, the help they need us to solve in time, the convenience store as a platform for community service information exchange, a good neighbor of the residents, and a good trusted friend of customers. "When it comes to the experience of joining the company, Mr. Chen has made the most of his experience accumulated over the past few years. First, the most important thing is the location, not only the convenience store, but also the same problem for all retail businesses.

There are people who have business flow, business flow only passenger flow. For convenience stores, there are eight kinds of good business circle versions: residential area, cultural and educational District, business district, entertainment area and so on. The location of the convenience store where Chen joined is related to two versions of the residential area and the station, and the passenger flow has remained stable.

Secondly, service is the focus of competition among the convenience stores that are located in the same location.

When it comes to service, it not only refers to the warm and thoughtful hospitality service provided by the stores, but also the service of the headquarters to the franchised stores. This kind of service covers the support of the headquarters for the franchisees in commodities, distribution, information, finance, personnel and training.

Because of the humanized management and service, it was expected that the monthly sales of 310 thousand yuan would rise to the average of 400 thousand yuan per month last year. Correspondingly, the cost of the original plan recovered over a year will be recovered in less than a year.

Therefore, choosing a good location and choosing a good affiliate company is a suggestion for many friends who are willing to invest in convenience stores.

In addition, Mr. Chen also stressed: "since joining a Brand Company, in the spirit of win-win cooperation, we should strictly abide by the company's policies and regulations.

As a franchisee, it is only necessary to do two things consistently, namely, to manage goods and services well, and to be safe and steady as a boss. "Comment on Professor Gu Guojian of Shanghai Union Management Consulting Co., Ltd.: Mr. Chen joined the convenience store as a" franchising ". The so-called" entrustment "is a kind of franchise system within the company, that is, the company only pfers the franchise to the company's existing store managers and employees.

This franchise system is of far-reaching significance for the development of convenience stores in China.

First, many Chinese convenience store companies have changed the status of employees in state-owned enterprises by means of "entrustment". (generally, they have bought up their working years to sign their franchise contracts with the status of an enterprise legal person or an individual industrial and commercial household). The only thing that is different from the general franchise is that the funds they need to invest in the company give preferential policies, that is, installment payment. The advantage of "entrusting" is that the franchisee's operation management system is an uninterrupted process, so the running in period between the franchiser and the grant is shorter and the success rate is higher.

Second, "entrustment" at least illustrates such a problem, and the development of a chain store, its profit model must be the development of franchise chain, not direct chain, only in this way, the store management must play the initiative of the individual and the standardization of the management of the chain store management and the sharing of resources.