In daily life, many people are accustomed to using the left hand, which is commonly referred to as "left-handed".

According to relevant information, "left-handed persons" account for 6%-7% of China's total population, nearly 100 million.

Because most of the daily necessities are designed according to the habit of the right hand, there are very few supplies for left-handed children in the market.

Dalian man Ma Hanshan saw the unique prospect of the market, and took the lead in selling left-handed goods in Dalian.

After finding out that this is a blank market, Ma Hanshan has done a lot of work on finding left-handed goods.

He began to search online in London, where there was a "left-handed goods shop". He immediately asked people to send a letter of purchase in English, and the other side promised to provide left-handed articles for him, but the price was very high: a pair of left-handed scissors with the same quality as those of ordinary scissors, but the price was 10 times that of the domestic scissors.

Ma Hanshan realized that buying goods from abroad was obviously unrealistic. He could only find suppliers in China.

Ma Han Shan almost searched all the scissors, small appliances and hardware factories that could be found through Internet enquiry and telephone contact, and found several factories producing left-handed articles.

So, Ma Han Shan packed his backpack and started a difficult journey.

He went to Huangyan and Wenzhou in Zhejiang, Shishi in Fujian, Chaozhou, Jieyang and Yangjiang in Guangdong, and opened up supplies in these cities that concentrate on plastics, stainless steel products and small household electrical appliances.

After a lot of efforts, he and Zhang Xiaoquan, MAPED and other famous brand manufacturers have established supply relations.

In April 2002, he opened the first left-handed goods store in China.

After a lot of publicity, his "Ford" left-handed goods store's business is getting better.

After hearing the news that China also had a left-handed goods store, the British left-handed goods store had made the initiative to get in touch with him and let Ma Hanshan be the general agent of the Chinese market in the store.

With the support of such an international company, Ma Hanshan has solved the basic supply problem.

The goods in the store are more and more complete. Hundreds of varieties are stacked with shelves. There are dozens of household scissors, stationery scissors, kitchen scissors, medical scissors, gardening scissors and beauty scissors.

In addition, left-handed pens, plug openers, golf clubs and so on are all there, even the clock hung in the shop is reversed.

By the end of 2002, Ma Hanshan reclaimed investment in left-handed goods stores.

In order to expand the market, in the beginning of 2003, Ma Hanshan invited professionals to create a website of the "left-handed world", and launched online ordering business synchronously, and expanded to telephone ordering.

The "left Ford" left-handed goods store soon gained fame in the country. Mahan mountain receives more than 50 e-mails a day, and more than 20 subscriptions are received every day.

After nearly two years of hard work, the business of Ma Hanshan is getting bigger and bigger.

Later, he simply recruited several salesmen to further expand the size of the left-handed goods store.

He himself replied to the letters of customers, and tried his best to help left-handed people.

Ma Hanshan also launched his wife to answer the phone at home and make detailed records.

As a result, the sales volume of "Ford" left-handed goods store is over tens of thousands of yuan per month.

After a year and a half, Ma Hanshan earned about 200000 yuan.

To set up a left-handed goods store, we need to do the following tasks: first, we must make a full investigation of the local market.

If the "left-handed" group reaches more than 5000 people, it will have the basic customer groups that set up left-handed goods stores; two, the site should be selected on the streets with larger traffic volume, and actively promote publicity; three, some manufacturers can customize them, and they can also rely on some larger left-handed goods stores abroad to become their general agents in the mainland of China; the purchase funds are 1-5 yuan; and four, and actively expand the customer base, so that some right-handed users will also join in the practice of using the left hand team.