Fresh meat products are essential food in daily diet. Nowadays, most of the fresh market supply is supermarkets or market traders.

Supermarket prices are relatively high, market health concerns.

Such a fresh store came into being and was very popular with the people.

The consumption of chilled meat products in the market is unlimited. Taking Nanjing as an example, the sales volume of one day in Nanjing can be hypothetical: taking Nanjing as an example, according to the calculation of 1 million households, if every household consums 1 kilograms of meat per day, 7 yuan / Jin, it will have a sales volume of 7 million yuan per day.

If the sales volume of each store is 2000 yuan per day, it is necessary to open more than 3500 stores to meet the needs of the market.

If the market accepts 5% of the brand meat shop, it can set up about 175 stores.

The 2. competitor analysis is that the competitors are mainly vendors in the market. They currently occupy 95% of the total meat market. In addition, the supermarkets and the stores of "Shuanghui" and "Jin Luo" are also carding the market.

Compared with market vendors, their prices are relatively low, but health and safety problems are not guaranteed; brand reputation is higher than that of "Jin Luo" and "Shuanghui".

3., the cost of the budget is up to 8000 yuan (including credit margin, franchise fee, license fee, etc.). The fixed investment is 29000 yuan (including rent, equipment, decoration, etc.), and the working capital is 5000 yuan.

Source of funds: self financing or partnership, and less part applying for bank loans.

4. sales forecast for financial analysis: Sales of 2000 yuan per day, 30 days per month, the monthly sales volume is 60 thousand yuan.

Cost analysis: sales cost 51 thousand yuan / month; rent 2000 yuan / month; personnel salary 2000 yuan / month; initial investment apportionment (20 months) 1700 yuan; other expenses 1000 yuan / month.

The total is 57700 yuan.

Profit analysis: according to the company's gross margin of 15%, the gross profit based on the above sales amount can be calculated to be 9000 yuan, and the cost will be around 6700 yuan, and the net profit should be 2300 yuan / month in turn.

The investment return cycle is 1 years.

Three, post description, 1 stores and 1 business managers. Each salesperson has 1 to 2 salesmen.

Four, entrepreneurs should have the conditions, health, disease free, hard-working and entrepreneurial spirit. They need special training through Yurun company.

Five, favorable conditions, entrepreneurs can apply for laid-off workers "re employment permit", enjoy the state's tax relief policy; employ laid-off workers can receive government subsidies and social security subsidies; free access to social intermediary institutions to provide entrepreneurship training and tracking services; priority to obtain small business loans secured support.

Six, risks and Countermeasures 1. market risks: market competition of similar products (vicious competition), brand competition and other factors will affect and restrict the expected business objectives of franchisees.

We should constantly enhance publicity and customer communication, enhance visibility and continuous competitiveness, and strive for stable customer resources.

2. risk management: the quality control, management quality, service attitude and management mode of franchised stores are also the main risk factors.

We should constantly enhance learning and enhance our ability to survive and manage.

3. environmental risks: changes in the surrounding environment such as passenger volume, consumption habits, consumer demand, technology and technology development in franchised stores are also the constraints of franchise business.

We must learn to constantly observe and adjust our business strategy to adapt to social changes.

If the entrepreneur is not yet ready to undertake the psychological and material preparation for undertaking the venture independently, it is suggested to take part in the related entrepreneurship training classes, so as to enhance the ability of venture management and risk management.

Seven, evaluation and evaluation, the project can promote the specialization, branding and health of fresh food sales. This is in line with the current demand for differentiation and hygiene in food consumption market. The market potential is good. The project has no special requirements for employees, and the promotion space is large. The society has a continuous demand for fresh food, so the project has two characteristics of long-term and stability.