Trap 1: "lion's opening" is usually charged by three parties.

It is not difficult to distinguish franchisees who really commit themselves to development and those who join the group with the purpose of "cash in hand".

Generally speaking, there are three normal joining behaviors: the one-time bonus should not exceed 5% to 10% of the total project investment; the margin should be returned after joining the contract; the monthly management fee will be within 3% to 5% of the turnover.

In the actual contact, many of the franchisees will "lion openings" to the franchisees, while some of the franchisees are eager to earn money, and can not afford the temptation of high returns.

The trap two: fake "entrust". At a business show, a coffee chain franchiser proposed to pay 120 thousand yuan to 140 thousand yuan to join the fee, and then commissioned the company to operate, each month can receive a 5000 yuan bonus.

Such a relaxed investment return, many participants, the result of the money, the "leader" is empty.

Like a normal operation, a franchising project has a return on investment. It is generally reasonable in 1 to 1 and a half years, and it is doubtful that "commissioned to join" and join in the same month, and the yield is much higher than the average level of the industry.

Although the "entrustment" is also in developed countries, the legal system there is perfect.

At present, China's franchise industry has not yet made a perfect law. Today, "entrusting" is easy to get illegal money raising, and the so-called "joining the alliance" to maintain the capital chain by breaking up the east wall and making up the west wall is actually a financial fraud.

Trap three: the inferior quality equipment sells at a high price. A coffee chain enterprise sells the coffee machine that sells less than 10 thousand yuan to the market in the market, and sells it to the franchisee for 50 thousand yuan.

Many of the inferior high priced equipment are equipped with "all imports", "international patents", "certification" and other auras.

A good affiliate is to rely on the growth of partners to share the growth of their business so as to get profits. Therefore, the management fee is the "cake" that really joins the owner.