For many people in the rubber industry, there are too many legendary stories about the growth of double stars.

Not only has it been used for more than ten years to find the star of footwear industry, it has been advancing with the times at the beginning of the new century, and has created a new name brand -- double star tire. This development momentum is not only a handful in the traditional manufacturing industry in China, but also a leader in the international background.

Although shoes and tyres belong to the rubber industry, people usually call shoemaking enterprises a small commodity manufacturer, while tires belong to large processing enterprises.

The double star has entered the tire industry, tyres, and restructured Dongfeng tires. This series of big assets has been reorganized by the media as "big snacks", "fast food slow" and "state owned enterprises' successful operation of state-owned enterprises.

Wang Haimei mentioned this, and often liked the eyebrows slightly, which is very gratifying for the successful pplantation of double star corporate culture and management mode.

Wang Hai, as a successful entrepreneur, has evolved into the driving force for the creation of national brands in the course of his management and development, and has developed into the cohesion and centripetal force of two star brands.

More importantly, he combined the inspiring force of the national spirit with the survival and development of the individual.

In the two star group, the national spirit is not empty, not divorced from every ordinary employee. Instead, it has become the motive force for doing well in its own work, and is closely related to the survival condition of employees, the well-off family and the realization of personal value.

If we use an intuitive way to show the role of this national spirit, we should be patriotism, national brand, enterprise development and workers' interests.

The role of such a spiritual chain has contributed to the success of the two aspects.

First, double star brand trees have risen; after double star's culture and idea blood pfusion, the bankrupt enterprise has revived.

Second, inspired by the spirit of patriotism, double star workers are better and better developed.

The double star takes the national spirit as the core concept of the enterprise and has achieved great success. It provides a useful example for Chinese style management.

If Wang Hai is an innovative entrepreneur, one of his most successful innovations is to nationalized the spirit of nationalism and patriotism in the operation of an enterprise, and to give full play to the potential of the individual in the spirit of national spirit.

In the joint venture with Malaysia, Dongfeng Tire has received 280 million yuan of financial support and imported advanced technology and management methods. But why did it collapse?

If employees do not have strong mental support and no unified ideology, only funds and advanced technology can not build up the building of enterprise development.

As a great man has said, "human factors determine everything."

For the development of enterprises, there are quite a number of managers who pay more attention to the more apparent factors such as capital, technology and high technology talents. They often neglect the role of internal factors such as enterprise spirit and culture.

Although the spirit is invisible, but embodied in the activities of people, the specific and intuitive role that directly affects the development process of enterprises.

After the successful pplantation of the double star corporate culture and management mode, the enterprise quickly stood up, lost more than a year, and began to make profits in the first half of 2007.

In September 2007, the double star and Dongfeng tires clearing group signed a contract for the pfer of assets, which was pfered to Dongfeng tires at the price of 314 million 610 thousand yuan, which is located in the Shiyan District of Hubei province.

The dual star tires will be developed in a large-scale and intensive way to achieve the goal of building a comprehensive manufacturing and processing industry in China.

In recent years, the operation and management of Chinese enterprises, whether it is the failure of merging foreign enterprises or the failure of joint ventures in China, is a failure of management mode.

Without unified ideology, the foundation of integration of different concepts is lost.

Voltaire, a French philosopher, once said, "what makes people tired is not a distant mountain, but a grain of sand in their shoes."

The disunity of ideas is a "grain of sand" that leads to failure and often neglected.

The two stars have broken the strange circle of foreign enterprises entering state-owned enterprises, but can not save the fate of state-owned enterprises.