Little pancake has made a female college student's dream of starting an undertaking.

Yan Lin, who is only 27 years old, is the owner of the Jiangcheng dregs and pancake company.

In the short span of 5 months, her pancake chain store has developed to 22.

The Tujia sister, who broke through Jiangcheng, did not hide her ambition.

Yan Lin, a regional manager who started his business as a salesman, 2001, in September, after graduating from Hubei Institute of biotechnology, he went directly to a private environmental protection enterprise.

She was able to pick a light job, but she insisted on starting from a challenging salesperson.

For nearly a year, Yan Lin became a sales champion of the company due to his outstanding achievements.

In October 2002, Yan Lin, who was outstanding, was appointed to open up the Northwest market of Xiangfan.

Three months later, the Xiangfan market opened.

The company appointed her as the regional manager of Northwest Hubei.

Yan Lin, a regional manager for two years, summed up many experience in opening up the market and management.

In July 2004, Yan Lin sprouted the idea of changing circumstances and resigned to the company.

After the resignation of the original company, it is not so easy to choose a new field and find a decent job.

In a short span of three months, she has changed two jobs.

Despite her considerable income, she only worked for the longest two months and was unemployed.

With a loan of 40 thousand yuan and a chance to start a pancake shop, Mr. Yan Lin decided to switch to traditional industries under the guidance of his friends.

Traditional industries have low investment, low threshold and small risk.

If we manage properly, we can gain a firm foothold in the market and continue to grow.

Yan Lin spent a lot of hard time thinking for a month and decided to cut into the familiar traditional industry.

In the hometown of Enshi, the Tujia flavor pancake is one of the local characteristics.

From small to large, Yan Lin likes grandma's baked pancake best.

Grandma used to be a technician of a catering service company in Enshi.

And my brother got the real story of grandma.

When he studied at the University, Yan Lin, a gluttonous Wuhan, had tasted all kinds of snacks and various flavors in the city.

After eight years in Wuhan, she has already known the taste of Wuhan people.

"If you open a shop, you will be very angry."

To sell pancake, the family did not agree, but stubborn Yan Lin did not want to give up easily, but fortunately her brother promised her to come to Wuhan to try.

In February of 2005, Yan Lin began to open shop.

Because of lack of funds, she used all the relationships and borrowed more than 40 thousand yuan from her friends and relatives.

In order to find a suitable facade, Yan Lin ran all over the streets of Wuchang.

In order to investigate the traffic volume, 7 minutes later, she began to observe and count the number of pedestrians.

Half a month later, she rented a door less than 20 square meters at the entrance of Wuhan University.

In order to make the shop look different, Yan Lin consulted a group of friends who did business. Not only did he make a chic decoration on the shop with bamboo, but he also got a name for his baked cake -- "dregs".

From the storefront to the pancake, it is very earthy, but in Yan Lin's words, the earth is elegant.

Then Yan Lin was busy buying equipment and designing packaging.

After repeated consideration, Yan Lin decided to set the price of the pancake at 2 yuan.

Yan Lin opened the chain store to make the pancake brand, one day in March 2005.

At 3 a.m., she got up and rubbed flour and baked cakes with her brother.

In the first day, the brothers and sisters tried to make only 50 pounds of flour.

What Yan Lin did not expect was that more than 200 of her pancakes were sold out in just two hours.

At 10 in the morning, she had to close up half a day earlier.

For second days, Yan Lin and his brother made 200 kilograms of flour and sold the same product.

Since then, Yan Lin Xin has been pleased to find that more and more people come to buy sesame cakes, and how much she can sell every day is very hot.

With the increasing popularity of people, Yan Lin's reputation for baking cakes is getting bigger and bigger.

Whenever the shop door opened, Yan Lin saw the long line at the door, and was very relieved.

"Popularity and word of mouth can drive sales and create a special atmosphere to attract people's popularity". Yan Lin, who summed up his experience, decided to make the pancake bigger.

A month later, Yan Lin submitted his application for a registered trademark.

Two months later, Yan Lin opened second pancake shops, and her popularity was very successful.

In July of 2005, in order to make the pancake with great market prospects brand, Yan Lin set up the company to carry out standardized operation and expand the scale.

The next expansion plan has begun.

The hottest scene of the baking shop attracted many franchisees.

In just a few months, Yan Lin has already owned 22 pancake chains.

Yan Lin said that the next goal is to strengthen the company's operational capacity and management, and continue to expand its scale, and strive to grow to 35 by the end of this year.