1, can borrow money - poor people's way of starting a business, old sun is an honest farmer in Leizhou, Guangdong, but likes to do business, always feel that he is a businessman.

But he didn't earn enough money to start his own business until he was 40 years old. He used the money to buy a motorcycle and started business in Leizhou.

In the city of Leizhou, Lao sun is the oldest and the one who can't make the most money.

At the age of 42, Lao sun's passenger business failed. The reason for his failure was in his own words, "business is too oblique."

Lao sun, who was intent on making the business bigger and stronger, sold his motorcycle, borrowed money from his relatives, and then joined up with two friends. At last, he got together 40 thousand yuan and bought an extremely tattered China Pakistan.

When he was 44 years old, Lao sun's operation business failed. At that time, Lao sun actually went bankrupt. In his own words, Lao sun himself was "unable to earn a living".

The old man who lost his way sold the broken china Pakistan and borrowed 80 thousand yuan to run to Guangzhou for the third time.

Like many people who earn the first pot of gold from small businesses, they have tried many kinds of business before they succeed. Although they have not accumulated wealth or are poorer than before, they still owe their debts, but they have a different wealth than those who have never done business.

2, avoid vicious competition - the survival of the small business road, the old man in Guangzhou, helpless, I heard that the new shoe city Zhanjiang many people, went to the new shoe city to get together to warm up, the long soaked fish market people, do not eat fish smell fish smell, the long night people, do not need to light the road can see the road.

After several months in shoe city, Lao sun wanted to understand one thing. The reason why Guangzhou's professional market thrived is because, compared to a larger market, the number of small operators is much, but it is difficult to produce vicious competition between them. Everyone can find a living space in all segments of the market.

As many successful small business operators have successfully done by reporters, these small operators not only have never actively sought competition, but also do their best to avoid vicious competition, so that they can survive in their respective advantages.

Lao Sun said: the professional market is the best space to avoid vicious competition.

In the shoe market, Lao sun sun rented a pavement in shoe city, which was approved from the wholesale market of Guangzhou's Liberation South Road. At the beginning, what shoes were sold and what shoes were sold, a pair of shoes could earn 5 yuan to 20 yuan, and 30 pairs of shoes could be sold in one day, and more than 100 pairs in holidays.

A year later, Lao sun began to customize the shoes of various styles and colors to the manufacturers in the wholesale market according to the market feedback from the pavement, and the business became more and more lively.

Now, Lao sun has three shops in Guangzhou and rents a shoe store.

This year, the 48 year old sun is going to open several shoe shops and run chain operations. For this reason, thousands of pairs of shoes have been stocked in the warehouse.

Lao sun bought a building in Guangzhou, and his wife, children, elder brother and sister-in-law came to Guangzhou.

Lao Sun said, "life is more than 4 years ago."

3, do business for the poor - poor people's way of operation.

Lao Sun said that his family was poor. He knew the psychology of poor people buying things. When he opened shop, he thought he wanted to do business for the poor.

Poor business is hard to do on the surface. Actually, it's better to do it. Poor people see less of the world, less critical about the quality and style of their products, and like to keep up with fashion.

Shopping is nothing more than cheap and two fashionable. As long as your goods are cheap and fashionable, they must sell well, so Lao sun has been selling low-grade shoes ranging from 20 yuan to 50 yuan and 60 to 100 yuan of mid-range shoes.

Lao Sun said: the townspeople should be prepared from sandals, leather shoes, sports shoes and slippers. They need four or five pairs of shoes a year, so many people in Guangzhou have a good market for shoes.

A 20 square metre pavement in the shoe city, 9000 yuan for the monthly rent plus utilities and 100 yuan for the wholesale market of shoes, and 100 pairs of shoes for each purchase, so that the working capital should be prepared for forty thousand or fifty thousand yuan and the operating cost has a eighty thousand or ninety thousand yuan.

As long as the operation is right, it is no problem to recover the cost two years.